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Social media should be one of the best ways of being, well, sociable.
But new research has revealed it could be having the opposite effect and leaving people more and more isolated.
And the more social media sites people are signed up to, the less likely they are to see their friends in real life.
LooseEnds, an app designed to return the social aspect to our online networks, has discovered the average person with one social media account typically goes out socialising more than six times a month and rarely goes more than three days without seeing a friend.
But people who use more than than three social media sites will go as much as a fortnight without seeing a friend and will only socialise once a month on average.
Almost a quarter of people use up to three social media sites.
Less than two in every 10 (18%) people said they had seen a friend within the last 24 hours.
LooseEnds creator, Daniel Lewis, said: “I find it a bit depressing that something originally devised to bring people together is now instrumental in keeping us all apart, with just over 22% of people admitting to seeing their friends less frequently since they started using social media.
“In a world where new social media apps are developed all the time and where stalwarts like Facebook are finding new ways to keep us engaged with social media – such as their new stories feature – it’s become too easy to catch up on all the surface gossip without even leaving your armchair.
“So much so that we’ve started to miss out on the together time that real memories are made of.
“I am as guilty of that as anyone else; that’s why I created LooseEnds. I wanted a way to make social media a tool for socialising again, rather than permissible voyeurism.
“My aim is to return friendship to its original definition, and ironically enough, I’m using an app to do so.”
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