Techosta Where Tech Starts From
Can you imagine a future without social media? It’s probably just as hard for us to imagine a technology that would make it easy for us to share information with the rest of the world as it was for people 25 years ago. Modern social media began in 2003 with the business-focused website LinkedIn, followed by Facebook the following year. Since then, we have come a long way. In 2019, there were 3.5 billion active social media users, or 45% of the world’s population, who are online for an average of three hours a day.
What’s behind the screen?
However, social media today has a negative side. More than ever, it is used to influence rather than to inform or entertain.
We, on the other hand, are all too willing to share information about ourselves, not only by posting, but also by providing the behavioral insights that can be gleaned from our engagement on various platforms. Screen time Hover time. Friends. Likes. Clicks. Shares. Purchases. This data is a gold mine for advertisers, allowing them to tailor their online presentations more intelligently, right with us, on social media.
You can learn more about this in the fascinating film The Social dilemma available on Netflix.
But enough about the past and the present. What about the future of social media sites and platforms?
It won’t go away because social media has become so ingrained in our daily lives. It has also become an essential part of advertising. That’s why today’s Mad Men aren’t going to pass up social media, nor are organizations that want to sell.
Predictions for the Future of Social Media: First, brand-new websites with fresh features will continue to surface. Others will emerge to fill an alternative niche once one becomes popular. Others will start to show up on the periphery once someone starts to aggressively monitor the posted content. By choosing to determine what content is appropriate for their platform, many of these businesses have placed themselves at risk of thousands of potential lawsuits from individuals who have been offended, regardless of their nationality, language, religion, or cause. In this instance, the scenario of “death by a thousand paper cuts” applies. Keep in mind that a company’s ability to grow quickly also translates into its ability to collapse quickly. even quicker, perhaps.
Second, a growing number of websites will develop around people who have similar interests, beliefs, and lifestyles. Yes, politics as well. Instead of functioning like the global, all-purpose venues to which we have become accustomed, they will function more and more like homes and clubs. As a result, social media will further divide, isolate, and compartmentalize our society. Anti-social media replaces social media as its counterpart. As a result, it is anticipated that users will be subjected to increased pressure to manage social media platforms in the same manner as a club. In a way, websites will act as a launching pad for fame and fortune for individuals. For just that reason, they’ll be created. Your next job won’t be secured by a simple online resume. You’ll need a whole media outlet to introduce yourself. This brings us to the next significant trend, which brilliantly encapsulates the upcoming relationship between social media and advertising and makes it visible to the public. The Social Media Advertising Connection Takes Over: Changes in advertising and virtual reality (VR) powered by artificial intelligence will be the main forces behind social media’s biggest developments. An insider in the advertising industry writes in this fascinating article that the two were meant to be together. In a nutshell, he predicts that in ten years, we’ll be using augmented reality glasses or other forms of virtual reality to access social media. Social media and real life will converge. During that experience, we will also be subjected to more advertising-related intrusions than ever before. We’ve all opened a website and a photo avatar customer service agent with a dialogue box appeared within a few seconds. introducing yourself by asking, “Welcome, are you looking to purchase one of our products today?” Let me know if you have any questions,” she welcomes the customer. Put that experience on steroids in the not-too-distant future