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With the increased use of websites to sell goods and services, to give info such as directions and prices, to entertain visitors, and for education and other purposes, the big number of SEO companies in New York is understandable. Some of these companies are, however, better than others. There are several qualities that you should be on the lookout for to ensure you get the best.
White HAT SEO tactics
Some SEO companies do Black HAT SEO to increase SERP ranking quickly. You should, therefore, insist that the company only offers White HAT SEO services such as the creation of XML Sitemaps, use of Meta data, natural link building, and keyword optimization. Some of the Black HAT SEO tactics to be on the lookout for are cloaking,doorway pages, invisible text, and link buying.
Optimizing your website for mobile
More and more people are using mobile devices to connect to the internet. According to comScore, 60% of media time spent in May 2014 was through mobile platforms (tablets and smartphones). A good SEO company is, therefore, one that will either create a website specifically for mobile devices or do responsive web design. Responsive web design involves the creation of a website that will adapt to different screen sizes. (Read: http://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital)
Optimizing your website for speed
Nothing leads to drop rates more than slow speeds. According to Kathryn Aragon (The Daily Egg), 1 second delay will lead to 11% fewer webpage views and 7% decrease in conversions). (Read: https://blog.crazyegg.com/2013/12/11/speed-up-your-website/). Your SEO service should do minify the code to achieve this. Other methods of increasing page speed are allowing for browser caching, minimizing HTTP Requests, optimizing CSS delivery, and avoiding overuse of video and other graphics.
Creation of unique, relevant content
Content is still king! The content should be unique and relevant. Ensure your SEO Companydoes keyword optimization and link building. You should also insist on reviews and ratings because they help build trust and are important in SEO. The font type and size, whitespace, color, and texture should be used with SEO and the customer in mind.
Monitoring and continuous improvement
The SEO service you hire should monitor your SEO campaign throughout since it is only then that you will know what you need to improve. Ensure the company delivers on time because a missed opportunity can be costly. Go for a company that has at least one member of the staff Google Analytics certified. The company should be open with the analytics report at the end of every month and it should discuss with you the progress of the site’s marketing plans as this will help you make informed decisions.
Social media marketing
Today, social networking sites are not only used for entertainment purposes. Social signals have great business value because they allow visitors to leave reviews and comments, they give you great business ideas, they help in SEO, and they increase your chances of going viral. A good SEO company will offer social media marketing services such as installing plug-ins and social icons and creating and managing your social media pages. Consider using several social media channels such as Facebook, Pinterest, Twitter, and Google + for maximum benefits.
Educated, Associated, and Accredited
An SEO expert who is educated, associated, and accredited is more likely to offer quality service and it is easier to ascertain his/her credibility. The prospective company should be a member of the local Chamber of Commerce, Board of Trade, and Better Business Bureau. However, the quality of the work should be the major criteria used when choosing. You can check the ranking of the websites the company has worked for in SERPs.
Good customer reviews
One way of determining the credibility and reliability of an SEO company is reading independent reviews. You can get these on the company’s site and social media outlets, review sites, and industry blogs. You can be proactive and ask past clients about the credibility and reliability of the company.
Longevity in the business
A good company is one that has been around for several years. Only a credible company that has a steady stream of clients will be in this competitive business for several years. Longevity is also proof that the team has the training and the experience necessary for the job.
Use of other website promotion techniques
It takes more than SEO and social media marketing to promote a website. Other than SEO and SMM, you expect the company to offer such online marketing techniques as online reputation management and PPC (pay-per-click).
Competitive analysis
Analyzing what your competitors are doing is important because you will be chasing after the same customers. The SEO service should do competitive analysis as this will ensure you are always one step ahead of your competitors.
Local SEO
Insist on local SEO from your SEO company because research shows leads are more likely to convert if they are in your locality and know your business. The company should use location and other extensions to achieve this.
Optimizing for all search engines
Google is by far the most popular search engine, but you should not ignore Bing, Yahoo!, DuckDuckGo and other search engines when doing SEO since this increases potential customers. Your SEO service should have a strategy for all major search engines.
Training
Search engine optimization is an ongoing process. You will not always have an SEO company in your payroll and you and your team should, therefore, have at least some basic SEO skills. Go for a company that is not mean with information.
Other qualities to look for in a good New York SEO service are:
- Help getting relevant syndication partners and advice in other SEO-related and unrelated matters
- Responsive: Yes! Some New York SEO companies are too busy.
- Competitive costs: Cost considerations are important, but they should not blind you. You expect to pay for quality.
Hiring an SEO company offers you professionalism (and consequently a better website) and it allows you to focus on your business. You should not compromise of the quality of service offered by your SEO Company because a website could make or break your business.
Author Bio:
Bill Williams works for a NYC SEO company that offers content marketing, social media marketing, search engine optimization, online reputation management and other related services. For more information, visit this website.