Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the convergence of the two is what is steering today’s most effective creative. As for tomorrow’s best creative, one of the biggest shifts we are seeing now is how technology is impacting the output. Successful brands and ... Read More »
Technology
New technology developed to detect milk adulteration
A new technology to detect adulteration in milk has been developed by CSIR-Central Electronic Engineering Research Institute (CSIR-CEERI) at Pilani in Rajasthan, Science and Technology Minister Harsh Vardhan said on Wednesday. “The new technology is based on acquiring electrochemical fingerprint coupled with multivariate data analysis technique. Globally, there is no system available based on similar methods. This is a fully ... Read More »
3D-Printing Technology Helps Doctors Save Baby in China
Doctors in China have performed the first successful open heart surgery using a 3D-printed heart model to save a nine-month-old baby suffering from a severe heart defect. The boy, who weighed 5.6kg before surgery, was experiencing shortness of breath after birth and was diagnosed with Congenital Heart Defect (CHD). The surgery performed in the northeast Jilin Province was the first ... Read More »
New sonar technology allows smartwatches to respond to mid-air gestures
As wearable devices grow and screens shrink, a team of Indian-origin researchers has developed a new sonar technology that allows you to interact with smartwatches by writing or gesturing on any nearby surface — a tabletop, a sheet of paper or even in mid-air. Called FingerIO, it tracks fine-grained finger movements by turning a smartphone or smartwatch into an active ... Read More »
Fujitsu Laboratories develops new technology that accelerates database analyses of genomic information
Fujitsu Laboratories Ltd. announced the development of a technology that accelerates database analyses of the correlations between genomic variations and environmental information, such as disease and lifestyle habits. This technology speeds up the process by a factor of roughly 400 compared to existing methods. Thanks to advances in genomic medicine, it is possible to analyze genomic and genetic information in ... Read More »
Technology companies are racing to track patients’ behavior in real time
More than two dozen companies are racing to develop digital technology to keep tabs on patients in real time: monitoring their vital signs, getting them to take their pills, even releasing medication into their body as needed. The payoff for success will be twofold: possibly huge profits and access to a lucrative new trove of personal data. Startup Proteus Digital Health ... Read More »
Women outnumber men at entry-level technology jobs
The technology sector in the country is hiring more women at the entry level, boosting hopes of gender parity. According to a the National Association of Software and Services Companies (Nasscom) report, women now outnumber men at the entry level in the largely export-driven information technology and business process management (IT-BPM) sector. The report is based on a joint survey ... Read More »
UPDATE 1-U.S. banks make cool technology, realize it can be sold
Big Wall Street banks, after spending massive amounts of money and time to get their old, creaking systems in better shape, are now trying to sell technology they’ve developed in-house to other companies. U.S. banks including Goldman Sachs Group Inc, Morgan Stanley and JPMorgan Chase & Co are spinning out or selling a range of tools that pertain to data ... Read More »
New technology lets smart devices track your finger in mid-air
Scientists, including those of Indian-origin, have developed a new sonar technology that allows you to interact with mobile devices by writing or gesturing on a tabletop, a sheet of paper or even in mid-air. An app, FingerIO tracks fine-grained finger movements by turning a smartphone or smartwatch into an active sonar system using the device’s own microphones and speakers. Since ... Read More »
BMW shifts focus towards harnessing technology
German carmaker BMW said it will focus on electric vehicles and automated driving and develop its software and technology services as part of a new strategy for the 100-year-old carmaker. The emergence of rivals including ride-sharing company Uber and technology group Alphabet which has developed its own self-driving car, has prompted BMW to rethink its traditional strategy of selling large ... Read More »