Author Archives: sristy

Betraying Your Community’s Trust: A Lesson from the WhatsApp Controversy

For better or for worse, WhatsApp has utterly redefined the way its community communicate using their smartphones. Since its inception in 2010, the intuitively-designed messaging app has exploded in popularity — bursting its way into popular culture and cultivating a formidable user base of over a billion people worldwide. But with great power comes great responsibility. And after announcing a ... Read More »

YouTube “Demonetizes” Some Content, Video Creators Not Happy

A good number of YouTubers who spend hours creating content on the popular video-sharing website are now up in arms protesting YouTube’s enforcement of its “not advertiser-friendly” guidelines. The platform is now starting to withhold paychecks for videos that are marked as inappropriate for advertising. And for those who operate one or a series of YouTube channels as virtual businesses, ... Read More »

5 Effective Social Media Best Practices for Your Business

Today, an average person spends a minimum of three hours each day on social media sites. If your small business doesn’t know how to create a Facebook page for your new business, or where to begin when it comes to Pinterest, start by figuring out those tasks. Once you have your presence established on the right social media sites for ... Read More »

Here’s What Every Solopreneur Should Know about Social Media

Aren’t you sick and tired of trying to figure out this social media stuff? I can’t say I blame you. Social media for solopreneurs can be quite a challenge. If you’re anything like me, you’ve probably tried tons of different advice. You might have even had some success. But then you hit a wall. It’s like you’re hitting your Twitter ... Read More »

10 Facebook Business Page Tips that Will Keep You From Screwing Up Your Marketing Efforts (Video)

As the largest social media site for small businesses, Facebook (NASDAQ:FB) likely plays a important role in your social media marketing strategy. But how do you know you’re doing Facebook right? From building your business page to Facebook’s advertising platform, there’s a lot for a small business owner to figure out and the learning curve can be steep. Happily, there ... Read More »

You Can Now Maintain Instagram from Windows 10 PCs and Tablets

Back in spring, Instagram brought its filter driven social network to Windows 10 Mobile. Now, it’s doing the same for tablets and PCs running on Windows 10. As a small business owner, you no longer need to rely on Android and iOS apps to manage your Instagram account. You can do all that right from your Windows 10 tablet or ... Read More »

Social Media Advertising vs. Traditional PPC

Advertising on the internet is a wonderful way to reach an audience that you would not have otherwise. Paid search and social media ads have come along way over the years and are now great tools to have in your overall search marketing efforts. While some people think of them as opposites or competitors, this isn’t true. They are separate ... Read More »

Does Facebook Have a Double Standard When It Comes to Small Business Advertisers?

Facebook (NASDAQ:FB) as been accused of double standards when it comes to advertising after it repeatedly refused one small business’ attempts to launch an online ad campaign because the company sold Airsoft guns. Facebook’s advertising policy clearly states that paid posts cannot promote items such as “weapons, ammunition, or explosives.” And according to a member of the social media network’s Help ... Read More »

Instagram, FedEx, Twitter Among Most Trusted by Small Businesses, Alignable Says

What brands do you trust the most to provide you with key services and products to grow your business? Helping you in this quest, Alignable, an online networking site for small and local business owners, regularly offers a list of the best websites for small business growth. Small Businesses’ Most Trusted Brands of 2016 In its latest SMB Trust Index released ... Read More »

Alas, Vine Finally Withers: Here’s Why

Vine is withering. Though the once popular video looping network probably won’t die for some time yet. Twitter (NYSE:TWTR) says this week that it’s no longer developing Vine. The 411 on Vine Closing Down In an announcement on the Vine blog, the “Team Vine and Twitter” explain, “Nothing is happening to the apps, website or your Vines today. We value ... Read More »