Author Archives: sristy

5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused ... Read More »

DeVos becomes social media sensation after bumpy hearing

Betsy DeVos’ supporters dismissed the criticism of her performance and said the hearing was dominated by political theater. | M.Scott Mahaskey/POLITICO DeVos becomes social media sensation after bumpy hearing By KIMBERLY HEFLING, CAITLIN EMMA and BENJAMIN WERMUND 01/18/17 03:27 PM EST Updated 01/18/17 05:33 PM EST Share on Facebook Share on Twitter Betsy DeVos has gone viral — and not ... Read More »

Amateur jailhouse broadcast goes viral on Russian social media network

Misha’s Periscope account garnered more than 250,000 likes in just a few days. Source: Dmitry Serebryakov/TASS Prison-style backgammon, win a dating contest with a convict, and other forms of strange prison entertainment are now available to users of Periscope, a video broadcasting social media network. Misha is a 21-year old a convict from the city of Veliky Novgorod, and now ... Read More »

Serena Williams on why social media matters

Six-time champion falls short in the second round of the year’s first Grand Slam event. Tennis Channel (Photo: Scott Barbour, Getty Images) MELBOURNE — If there’s one great advantage to this digital technology world we live in, it’s that inspiring celebrities are able to use social media to connect in a more personal way with their fans. Whether it’s Facebook, ... Read More »

Social Media Users Post About Their Dogs Six Times Per Week

Social media has gone to the dogs. According to a new study by BarkBox, adult dog owners post a picture or talk about their dog on social media six times per week. They also watch dog videos or check out dog pics about three time a week — and one in ten has a social media account exclusively for their ... Read More »

Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas

Where once expansion meant building stadiums, adding teams and landing broadcast TV contracts, the NFL, NBA, and others have turned to social media to reach fan followings in foreign countries. The NFL teamed with Twitter to live stream 10 games this season worldwide for free (after testing the approach with Yahoo for one game a year earlier. And when it ... Read More »

Social media and the death of a 12 year old

Werner Roets180 Comments: 0 Article views: 230 Social media and the death of a 12 year old 19 January 2017, 14:37 On 30 December 2016, 12 year old Katelyn Nicole Davis went outside her house, put her mobile phone on a table and pressed the “Go Live” button on her Facebook profile. She spent the next 42 minutes talking about ... Read More »

Social Media Played Key Role in Coordinating Jallikattu Stir

A college student here, R Sukumar, said he joined the protests on the Marina Beach responding to a campaign in Facebook by several other students. Chennai: Social media appeared to have played a key role in bringing together thousands of pro-Jallikattu protesters to the sprawling Marina Beach in Chennai and other parts of Tamil Nadu, with updates on the ongoing ... Read More »

What to Do When a Social Media Star Collapses

FLICKR/@GWYNETHJONES -THE DARING LIBRARIAN! Vine came into the world with a roar, but left with a whimper that equated to some rearranging of its business strategy and a newish, but much more limited application. What has been described as the “death” of the platform raises some important questions for those in the public sector. Namely, what do you do when ... Read More »

How Social Media Went From Exciting To Ingrained In Our Lives

pexels.com When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad (something people still occasionally insist today, more than 10 years later). It’s clear that ... Read More »