Author Archives: sristy

Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Businesses

At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled. Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of many small businesses. The mobile device is the first flagship smartphone equipped with Google’s Project Tango, a technology that uses the different components in certified ... Read More »

Tech Startup Market Hot Again?

We’ve gotten used to hearing bad economic news, to the point that most of us just tune it out now. After all, you can only take so much bad news without it wearing you down. But could the good times be back again? Judging from reports about Y Combinator’s recent Demo Day, it may be boom times again for Web and ... Read More »

Mobile Shipments Again Growing, But is Plateau in Sight?

Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »

Apple Products, Phablets Top List of Most Popular Mobile Devices This Holiday Season

Post-holiday season, you’re most likely to find traffic to your site or eCommerce store coming from Apple devices or phablets– if any brand. That’s because both Apple devices and, more generally, phablets were among the top gifted mobile devices this holiday season. Best Selling Mobile Tech During the 2016 Holidays Apple Devices and Phablets Were the Flavors of the Holiday ... Read More »

98% of Small Businesses Use Wireless, AT&T Poll Says

[Click for large version PDF] Nearly all (98 percent) small businesses use wireless technologies in their operations, a 2013 AT&T small business technology poll says. Details of the poll released recently also reveal how dependent upon wireless technology most small businesses have become. For example, the survey shows two-thirds (about 66 percent) of those businesses would be unable to survive ... Read More »

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

4 Ways Mobile Devices Impact Your Business and Marketing

1.  Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers to pay attention to the mobile screen. Dozens of others have followed suit. What will your customers see on a smaller screen? Is the subject ... Read More »

10 Ways to Improve Your Business with Mobile Technology

A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone. And 80 percent of small firms founded less than two years ago use tablets, the survey also showed. Customers are becoming more mobile too. The International Data Corporation, ... Read More »

Shocker: Millennials aren’t heaviest social media users

Gen X 20 years ago, in ‘Reality Bites.’ When you think of Millennials, you probably think of someone using a smartphone, tapping away as they post a photo to Instagram, add a status update to Facebook, or retweet political memes. Would it surprise you to find out then that Millennials actually aren’t the heaviest users of social media? People ages ... Read More »