Author Archives: Loknath Das

Facebook Partners Nielsen to Unveil Ad Performance Measurement Solutions

HIGHLIGHTS Facebook, Nielsen launch “Nielsen Total Brand Effect with Lift” solution Advertisers can interpret their cross-platform results Available to eligible advertisers via their Facebook representative In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, ... Read More »

Microsoft, Facebook Complete the Highest-Capacity Subsea Cable to Cross the Atlantic

HIGHLIGHTS Microsoft, Facebook, Telxius have laid a 6,598 km cable The cable is capable of transmitting 160 terabits of data per second Speed delivered by Marea can stream 71 million HD videos simultaneously In an incredible feat, Microsoft, Facebook and the telecom infrastructure company Telxius have laid a 6,598 km cable across the Atlantic Ocean that is capable of transmitting 160 terabits of ... Read More »

Instagram Doubles Monthly Active Advertisers to Over 2 Million

HIGHLIGHTS Time spent watching video on Instagram is up more than 80 percent YoY Number of videos produced per day has increased by 4X from last year Businesses are finding more opportunities to connect with their audiences Facebook-owned photo-sharing platform Instagram on Tuesday announced it has doubled its advertiser base in the past six months to reach over two million monthly active ... Read More »

Germany Bans Children’s Smartwatches Over Spying Concerns

Germany’s telecoms regulator said on Friday it was banning the sale of “smart watches” that can be used by parents to check on their children, saying the devices violated Germany’s strict surveillance laws. The Federal Network Agency said it had already taken action against several firms that sell the watches online but did not name them. It urged parents to ... Read More »

Garmin Vivoactive 3 Fitness Smartwatch With ‘Tap to Pay’ Launched at Rs. 24,990

HIGHLIGHTS Garmin Vivoactive 3 is priced at Rs. 24,990 Available via online and offline channels It also offers contactless payment option Garmin on Tuesday unveiled the Vivoactive 3 smartwatch in India. Priced at Rs. 24,990, the new Garmin Vivoactive 3 will be available in select stores of Croma, Helios, and Reliance Digital as well as Flipkart and Amazon. It will ... Read More »

Yepzon Freedom and Yepzon One Personal GPS Trackers Launched in India

Yepzon One Finnish startup Yepzon has launched its duo of personal GPS trackers in India. The company is positioning the Yepzon One and Yepzon Freedom as safety devices for use by kids and women respectively, though they can be used to trace the location of pets, objects like cars, or pretty much anything else. Both Yepzon One and Yepzon Freedom ... Read More »

Samsung Galaxy S9 to Take on iPhone X’s Face ID with Enhanced Iris Scanner: Report

While hackers are exploring ways to fool the technology behind Apple’s Face ID, Samsung is now rumoured to be working on an enhanced iris scanner to take on the iPhone X’s killer feature. The new development is reportedly in works for the Galaxy S9 that would supersede the existing Galaxy S8. ET News reports that Samsung is developing new software to make face recognition on ... Read More »

Comio to Start India R&D Operations Next Quarter

Chinese handset maker Comio Monday said it will start a research and development centre in the country that will work on bringing in features for the Indian market in the January-March 2017 quarter. The company has also commenced local assembly of smartphones in the country with partners V-Sun and Hipad Technology. “We are in the process of setting up our R&D centre, ... Read More »

Apple Served With Search Warrant for Access to Texas Shooter’s iPhone: Report

Apple has been served with a search warrant for access to an iPhone SE which was used by the gunman who killed 27 people in a Texas church, as per media reports. The gunman Devin Patrick Kelley, 26, walked into the First Baptist Church in Sutherland Springs on November 5 and opened fire. He later killed himself. According to a San Antonio ... Read More »

WhatsApp: Here’s a List of New Features Introduced and Spotted in 2017

HIGHLIGHTS In 2017, WhatsApp introduced many features in beta and stable versions Most notable is the new Status feature WhatsApp has also been testing the new Recall feature for months now WhatsApp is the most popular messaging app in the world, used by over 1.2 billion people worldwide and 200 million in India alone. Despite its success, the Facebook-owned company has not become ... Read More »