The Lok Sabha elections are upon us and we will soon be inundated on our social media apps by Photoshopped images of politicians showing them doing something silly or despicable. None of us will be spared. We have enough gullible friends and uncles who will forward them to us. Some of these images will go viral. Of course, the brighter ... Read More »
According to a report published by Persistence Market Research titled “Global Market Study on Ozone Technology: Air and gas to Witness Highest Growth by 2020,” the global ozone technology market was valued at $715.4 million in 2013 and is expected to grow at a CAGR of 8.1% from 2014 to 2020, to reach an estimated $1,242.0 million in 2020. Ozone ... Read More »
Social media experts and advertising agencies feel criticism of marketing campaigns that involve society or religious issues could hinder creativity. Two ads by Hindustan UnileverNSE 1.17 %, one of the country’s biggest advertisers, have drawn intense criticism over the past week on social media with calls for a boycott of all its brands. While a Brooke Bond Red Label advertisement faced a ... Read More »
The saree is a definitive, Indian outfit that you can never turn out badly with. Pair a saree with an excellent hairdo and you will seem as though you have come straight out of a Bollywood film. Look at these 4 merry season hairstyles that you can display with any saree you want. The main drawback of attempting these hairstyles ... Read More »
The model code of conduct and its pre-certified political advertisement rules will apply to the social media as well. Chief election commissioner Sunil Arora said all major social media platforms — Facebook, Twitter, Google, WhatsApp and Share Chat — are committed to accepting only pre-certified political advertisements, sharing expenditure on it with the Election Commission (EC) and adhering to the “silence period” that comes into effect ... Read More »
India Cooling Action Plan Launched: All about it It is yet an indeed proud moment for the country since India is one of the first countries in the world to develop a comprehensive Cooling Action plan which has a long term vision to address the cooling requirement across sectors and lists out actions which can help reduce the cooling demand. ... Read More »
Despite enormous and well-meaning efforts, we have not delivered quality learning outcomes to Indian children. Concerted efforts like the Sarva Shiksha Abhiyan, and initiatives like mid-day meals have ensured that we have solved the problem of access to school education for our children. With gross enrolment crossing 100%, the focus has appropriately shifted to improving learning outcomes. Assessments by the ... Read More »
I’m a big believer in the power of social media to diversify and evolve one’s network, build on the strength of weak ties, and nurture relationships over time. I’ve seen the business value of social media firsthand as the founder and CEO of three technology startups, and as a product executive at LinkedIn. My experience is backed up by research: 75% ... Read More »
How can entrepreneurs use social media to pitch investors? Social media has become an incredibly powerful tool for all types of uses. It has made and broken brands with consumers, changed politics, created movements, become an instant news source and has evolved into a chief community and shopping hub. It’s also been responsible for years of wasted time. So, how do ... Read More »
I recently returned from a book publisher’s summit along with a group of accounting instructors from around the U.S. In addition to being wined and dined by the publisher; we were there to learn all the new technology “bells and whistles” and how this latest technology could improve the learning experience of our students. It was two grueling days of ... Read More »
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