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If you’re anything like me, you love coffee but not always the complicated dance that comes with brewing it.
At first, when I was asked to present at the first Home Barista Show, I thought I would show off my latest shiny brewer. It was the Varia & Kurasu FLO Dripper. But I had a realization as the event got closer and I watched other champions and brewers talk about what they were going to show. I would simply appear on stage as another brewer and present a complicated recipe that I had developed specifically for the event. It’s possible that wasn’t the point. The point, I decided, was to share my actual routine. one that helped me take back control of my mornings. A routine anchored by a coffee brewer that does what every home brewer should do: keep things simple.
That’s when I switched to the Ceado Hoop Coffee Brewer.
I finally saw the routines that others had prepared during the performance. They were detailed, precise, and honed over time. I didn’t envy anyone, but I did feel nostalgic. I used to be like that. Brewing obsessively, experimenting constantly like a home version of a world champion. I know that feeling. Some of you probably do too.
But over time, I started slowing down. I stripped away the complexities, removed the unnecessary, went back to the basics and realized: you don’t need to put in so much effort to make a really good cup.
Some might even say I’ve lost the passion. But hear me out, there’s something truly beautiful in keeping things simple. That was my message to the audience at the show.
Why the Ceado Hoop?
Let’s face it, home brewers today are spoiled for choice. V60, Chemex, flatbed, cone, and immersion hybrids are just a few of the exciting options available. And if you’re someone who just wants a solid cup before heading into a full day (or even a lazy one), majority of the time you don’t want brewing to feel like a science experiment at 7 am.
The Ceado Hoop stands out due to its ability to reduce background noise. Its design promotes even water dispersion without needing a shower head or a pulse pour technique. Your don’t need a fancy gooseneck kettles and a blooming ritual. Just grind, pour, and let the Hoop do its thing.
It’s intuitive, consistent and satisfying to watch how the brewer works for you, not the other way around.
Brewing Philosophy: Simplicity is Clarity
The theme I brought to the show was simplicity. both in the procedure and the cup. When you keep things minimal, your brain steps out of the way. You’re not measuring self-worth in grams per second or worrying about drawdown times. You’re just enjoying the moment and the coffee.
This brewer gives me exactly that. Whether I’m rushing to a morning meeting or winding down after a long day, the process stays the same.
My Go-To Recipe
This is my everyday method, a true 1-1-1 approach:
Coffee: 15g
Grind: Medium-fine (V60 grind size)
Water: 220ml at 90°C
Three fixed variables, no matter what coffee I’m using, with a total brew time of around 4 minutes.
Steps:
Place the filter inside the Hoop, in between the Flow Tower and the Outer Loop.
Add ground coffee in the Flow Tower.
Pour all 220ml of water in the Outer Loop. This holds the water during the extraction
The water will draw down naturally through the holes in the central Flow Tower and reaches the coffee.
After 4 minutes, grab your cup, drink and smile.
That’s it. No bloom. No multiple pours. No stress.
And the cup? Always sweet, well-balanced, and clean. Why This Matters
If there’s one thing I’ve learned from brewing every day, it’s this: we often overcomplicate coffee in pursuit of control. Consistency and attention to detail are more often than not the foundations upon which great beers are built. The Ceado Hoop gives me that. It’s a brewer I can rely on, even when my brain hasn’t fully woken up. Yes, we’re all busy, tired, or overwhelmed by choice, but your coffee can still be a moment of peace. Brewing should fit into your life, not take over.
That’s why I was excited to share this at The Home Barista Show. Not because it’s a flashy brewer with endless variables, but because it brings the joy back to brewing.