Bottled water is one of the best selling drinks on the market and Ryan Emmons’ Waiakea Water is becoming a big player in the premium water market. The socially conscious product not only has great health benefits but also is sustainable and uses environmentally friendly packaging. Ryan Emmons has stated that there aren’t that many younger people in the industry and at first he had a hard time being taken seriously, but that’s all changed since 2012 when he co-founded the company at 22 years old.
Waiakeahas grown 4000% since the company started and has a 170% annual growth rate. During their first year, Waiakea sold just 2,304 cases, but in just 3 and a half years that number went up to 122,400. Local outlets were quick to place their orders for the premium water, but nation-wide chains such as Whole Foods also signed on when they saw the quality of the product and the popularity in local markets. Waiakeais now valued at around $10 million.
Waiakea water is sourced from the Mauna Loa volcano in Hawaii that is surrounded by millions of miles of ocean. The water originates from melted snow and rain on the peaks of the active volcanic mountain. Mauno Loa is one of the purest sources of water that can be found in the entire world.
The Hawaii volcanic water passes through 14,000 feet of mineral-rich volcanic rock before being collected. This rock leaves Waiakea Water healthy for your hair, skin, nails, and bones by enriching it with potassium, magnesium, and calcium. The naturally alkaline water is rich in electrolytes and helps to balance the fluid levels in the body with natural Waiakea Water PH of 8.8.
While the process of making Waiakea bottled water is environmentally conscious, the company also has some socially conscious efforts that give water to people in need. The company has partnered with PumpAid and have donated more than 500 million liters of clean water to communities throughout Africa.
Even their packaging is environmentally friendly and is made out of recycled bottles. The energy required to make these rPet bottles is 85% less than traditional bottled water bottles. In addition, the Moana Loa water source, in which the company is renting a well for the next 99 years, replenishes every 30 days at 1.4 billion gallons daily.
Ryan Emmons says drinking sustainably, healthily, and ethically are important to the Waiakea Water business model. With the company’s lifestyle brand, they aim to create strong bonds with the customers that will create real brand loyalty to the product.
The Santa Barbara native, Ryan Emmons, spent his childhood in both Hawaii and California and began working on Waiakea water at the University of Southern California his freshman year. The company was co-founded by Emmons and his friend Matt Meyer who, while still on the board of directors, has been focusing on other projects.
With the growing demand for the premium Hawaii volcanic water, the company has opened another manufacturing facilities with plans to expand to more countries and continents.
With their competitive pricing compared to other premium waters and a unique texture that leaves the customers with a “soft mouth feel”, it’s understandable why so many people choose Waiakea Water.