Tag Archives: Why

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »

Is Your Business App On Android? Here’s Why It Had Better Be

Planning a new app for your small business? Make sure you build it on Google’s (NASDAQ:GOOGL) Android, since that’s where you’re most likely to find your customers. According to a new Gartner report, Android is dominating the smartphone marketplace with a whopping 86.2 percent share in the second quarter of 2016. Android Dominates Smartphone Business Android’s topnotch performance came from ... Read More »

I’m quitting social media this New Year – here’s why

I’m quitting social media. The HORROR. Whoa, whoa there: I’m not about setting unrealistic goals so I’m still allowing myself the occasional browse (capped at 10 minutes) but strictly no posting. Now, I’m not the *biggest* ‘poster’ ever anyway, maybe once or twice a week on Instagram and Facebook, but I’ve started using Instagram Stories daily and my browsing is ... Read More »

Why Customer Experience Matters Now More Than Ever

On May 19, 2001, Apple Inc. officially opened its first two retail stores in Tysons Corner, Virginia, and Glendale, California. The initial public opinion was along the lines of Apple being scoffed at and written off by critics as doomed from the start. But unfortunately for the critics, Apple’s retail operation would go on to become one of the most ... Read More »

Why Education Is The Best Marketing

David Williams/Bloomberg There are a variety of options when it comes to marketing tactics, but one of the best investments isn’t in social media, billboards, or websites, but instead in education. Many companies take advantage of education to teach customers about their products and to keep customers coming back for more with great success. Consider the example of education at ... Read More »

Why Cloud may shower billions on only a few tech companies

SAN FRANCISCO: Jeff Bezos of Amazon, along with a couple of his rivals, may eventually control much of the $1-trillion global market for business computers and software. That is because Amazon Web Services, his big-business computing division, is starting to affect more than just the world of computer servers, data storage and networking at the core of computing. Increasingly, it ... Read More »

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »

Separating Your Personal and Business Finances: Why and How

New business owners may seek to keep things simple and co-mingle their business and personal finances. This is a BIG mistake. Here’s why, and what you can to do to appropriately separate your financial activities. Why and How to Separate Your Personal and Business Finances Why Keep Finances Separate? There are important financial, legal and tax reasons to separate your ... Read More »

Why Hiring Non-Academics to Teach Entrepreneurship is a Bad Idea

These days, hiring non-academic instructors to teach entrepreneurship in graduate and undergraduate programs is a common strategy of university deans. When research faculty fail to get tenure or retire, they are often replaced with people who don’t, and can’t, do research. This is a big strategic mistake. It contradicts much of what we know about how people learn, leads to ... Read More »

App or Credit? Why Cash May be Replaced by Mobile Payments

It is Monday morning in San Francisco, and you have just woken up late. To help in your rush to get to work on time, you use your favorite ride service app to pay for a driver to bring you to work. On the way to work, that pre-coffee, drowsy feeling starts to kick in, so you use your Starbucks ... Read More »