Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No ... Read More »
Nintendo just unveiled some major details about its newest console, slated for a release date of March 3. The Nintendo Switch is unlike anything you’ve seen from other gaming companies before — because it lets users play games both on their TVs and on the go. Costing about $300, the console can hook up to your TV like a traditional ... Read More »
If you had to guess how many hours you’ve spent customizing your Xbox One account, you might not be able to come up with an exact number. You just know you’ve spent a lot of time tweaking your gamertag, agonizing over your specific alias, avatar, and overall persona until you’re happy with the identity that you and other gamers see ... Read More »
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