It looks like Snapchat is finally going public. According to a Reuters, the company has confidentially filed for an initial public offering of its shares. Snapchat filed with the Securities and Exchange Commission under the U.S. Jumpstart Our Business Startups Act. It’s worth noting that companies with less than $1 billion in revenue can secretly file for an IPO. The ... Read More »
There are seven reasons why Snapchat stories is superior to Instagram stories and none of the reasons are features that can be copied. The core functionality of Snapchat and Instagram are worlds apart, and that has created two different native cultures. If we go back in the annals of history to Snapchat 1.0 and Instagram 1.0 we will see two completely ... Read More »
Instagram is putting the popular ephemeral spin on video streaming and private messaging. Taking a page out of the books of Snapchat and Periscope, the app is introducingtwo new features: live video and disappearing photos and videos for groups and friends in Instagram Direct. The New Instagram Features for November 2016 Built on the existing “Stories” feature, Live video allows ... Read More »
Snapchat Spectacles Launched; Company Name Changed to Snap Inc. HIGHLIGHTS Snapchat, the app, will remain Snapchat The snaps from Spectacles can transfer to your Snapchat memories They will cost $129.99 when they go on sale later this fall Snapchat announced overnight Friday that it is going to start selling sunglasses with cameras in them – they’re called Spectacles – and ... Read More »
Facebook’s Messenger Day Is an Attempt to Take on Snapchat Stories In an another attempt to take on photo sharing mobile service Snapchat, Facebook has rolled out a new feature called Messenger Day which lets users post illustrated photos and videos that disappear after a day. TechCrunch reported Messenger Day – which reportedly tries to clone Snapchat’s Stories feature – ... Read More »
Snap Interactive Wants Judge to Bar Snapchat From Changing Its Name to Snap Inc. Snapchat recently announced that it would now be known as Snap Inc. in a rebranding meant to send the message that the company was “bigger than one app.” But in aiming to broaden itself into a storytelling platform for the likes of Disney and others, Snapchat ... Read More »
If you’re in the market for a new pair of sunglasses, there’s a new brand to consider. Snapchat — yes, that’s right, Snapchat — just revealed a new product: sunglasses that record video. Like the popular smartphone app, the glasses record video in ten second increments. But since they’re wearable, it gives the user more freedom to record their daily ... Read More »
Facebook’s Messenger Day Is an Attempt to Take on Snapchat Stories In an another attempt to take on photo sharing mobile service Snapchat, Facebook has rolled out a new feature called Messenger Day which lets users post illustrated photos and videos that disappear after a day. TechCrunch reported Messenger Day – which reportedly tries to clone Snapchat’s Stories feature – ... Read More »
If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you the opportunity to really stand out with a millennial audience. Here ... Read More »
Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company recently filed a patent for a behavioral targeting system that uses image recognition software to find specific items and then suggest filters based on those items. So for example, if Snapchat recognizes that a photo includes the Empire State Building, it could ... Read More »
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