Tag Archives: ROI

What Working at a Social Media Company Taught Me about ROI

February 17, 2017 Comments Off on What Working at a Social Media Company Taught Me about ROI

Image credit: Quka | Shutterstock.com SCOTT BRANDT CONTRIBUTOR CMO, Sprout Social 111Shares FEBRUARY 16, 2017 For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into ... Read More »

How to Determine Mobile App ROI for Small Businesses

January 4, 2017 Comments Off on How to Determine Mobile App ROI for Small Businesses

If you have a small business, then you could potentially be going through the difficult process of deciding whether or not to endure the trouble and expense of creating a mobile application. In today’s day and age, it might be a dumb question to ask that since basically every business has a mobile app. However, as with everything, there are pros ... Read More »

Calculating Social Media ROI, Trickier Than You Think?

December 18, 2016 Comments Off on Calculating Social Media ROI, Trickier Than You Think?

Back from 2010-2013, I used to provide social media services when I started my agency. It was a great way to add reoccurring revenue to our bottom line, but we always had a problem. And that problem was proving a return on their investment in our social media services. Meaning, that if they paid us $1,000 a month and they needed ... Read More »