Tag Archives: Overseas

Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas

January 19, 2017 Comments Off on Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas

Where once expansion meant building stadiums, adding teams and landing broadcast TV contracts, the NFL, NBA, and others have turned to social media to reach fan followings in foreign countries. The NFL teamed with Twitter to live stream 10 games this season worldwide for free (after testing the approach with Yahoo for one game a year earlier. And when it ... Read More »

October 31, 2016 Comments Off on

HIGHLIGHTS Amazon offer local shoppers a bridge to sellers in overseas markets Amazon has been struggling to gain a serious foothold in China Prime service in China costs CNY 388 for a year-long subscription Amazon.com Inc has launched a tailored version of its Prime service in China to tap consumer demand for overseas goods, putting the US online retail firm ... Read More »