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Samsung Brand Mystique at Risk After Death of Galaxy Note 7 Smartphone

Samsung Brand Mystique at Risk After Death of Galaxy Note 7 Smartphone Samsung is corporate royalty in South Korea. It’s also a company recognised for its marketing smarts and engineering savvy worldwide, so much so that consulting firm Interbrand ranked it as the world’s seventh most valuable in its 2016 survey, ahead of Amazon and Mercedes-Benz. So how is it ... Read More »

Samsung’s Galaxy Note 7 Woes Highlight Explosive Limits of Lithium Batteries

Samsung’s Galaxy Note 7 Woes Highlight Explosive Limits of Lithium Batteries Lithium-based batteries have been powering our portable devices for 25 years. But consumer demand for smaller, longer lasting devices is forcing manufacturers to push the technology, battery experts say, testing the limits of how much energy they can safely pack into smaller spaces. “A battery is really a bomb ... Read More »

GoPro Halts Sale of Hero5 Camera on Amazon

GoPro Halts Sale of Hero5 Camera on Amazon Wearable camera maker GoPro Inc said on Thursday it temporarily stopped selling its latest Hero5 camera model on Amazon.com Inc in the United States as the company negotiates pricing with the online retailer. GoPro’s shares fell as much as 3.8 percent, on track for its worst six-day drop since May. The company ... Read More »

Evernote Says Small Number of Mac Users May Have Lost Notes, Offers Premium Subscription

Evernote Says Small Number of Mac Users May Have Lost Notes, Offers Premium Subscription HIGHLIGHTS The company says it was only able to restore some lost notes Users with lost notes can attempt to manually restore them Premium users can use the gift code for an additional year of service A small number of Evernote for Mac users are being ... Read More »

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

Small businesses are waking up to the potential for using social media to market their products, a new study has found. How Small Businesses Are Using Social Media According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service. Apart from product ... Read More »

Want to Be Kind of a Big Deal? These Social Media Tactics Could Move the Needle

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you ... Read More »

Spotify Free Users Complain of Malware-Infested Ads; Company Addresses Issue

Some Spotify Free users were treated to malware-infested ads with their ad-supported music streaming service. Some users have reported on the company’s forum that random, malicious ads pop-up on the default browser while running Spotify’s freemium service. The Next Web reports that while the original report was based on a Windows 10 machine, the malware also seems to pop up ... Read More »

Digital Signage Software the Elixir of Modern Advertising Solutions

Digital signage was a for a long time considered a pipe dream as the cost  of setting up and making the technology were considered to be too prohibitive for the average small business to deploy effectively in their advertising and signage campaigns. That was then; now the technology has become readily available to a whole range of applications in industries ... Read More »

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

Small businesses are waking up to the potential for using social media to market their products, a new study has found. How Small Businesses Are Using Social Media According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service. Apart from product ... Read More »

Amazon, Flipkart, Snapdeal Claim Massive Sales Numbers on Day 1 of Festive Sales

Amazon, Flipkart, Snapdeal Claim Massive Sales Numbers on Day 1 of Festive Sales E-commerce majors Snapdeal and Flipkart on Sunday claimed lakhs of transactions on their platforms on the first of the 5-day discount sales even as some consumers expressed woes on the social media about certain glitches. Amazon, which started its 5-days special sale on October 1, on Sunday ... Read More »