As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. Google dominates mobile phone searches, even more so than ... Read More »
Some small businesses are still not fully tapping into the greatest marketing opportunity of our time: the Internet. Many businesses now have a website and can interact with potential consumers via desktop, but these businesses are still behind the ball because increasingly, online traffic is being conducted through mobile phones. Small businesses are missing out because they either: a.) Do ... Read More »
Mobile commerce is no longer an optional strategy for businesses that sell products online. Customers use mobile devices for pretty much everything today, including shopping. So you need to learn how to sell to customers on mobile devices. Here’s a list of mobile commerce tips for a strategy that will help you increase sales. Mobile Commerce Tips There are several different ... Read More »
It is Monday morning in San Francisco, and you have just woken up late. To help in your rush to get to work on time, you use your favorite ride service app to pay for a driver to bring you to work. On the way to work, that pre-coffee, drowsy feeling starts to kick in, so you use your Starbucks ... Read More »
Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, ... Read More »
The technology used by today’s workforce is evolving at a fast rate as companies integrate a range of information and communications technologies (ICT) into their operations. The integration and processes that are being implemented are a work in progress, but one trend that is seeing wide adoption across the board is collaborative solutions. Skype is pushing that trend forward with ... Read More »
As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already. Even if you are a brick and mortar store, it is imperative that you, at the minimum, make ... Read More »
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