Parallel worlds, duality is part of life (and business) on so many levels. ADRIAN BRIDGWATER Science fiction writers like to talk about parallel worlds. The idea that there may some replicate planet out there with a carbon copy version of everything down here on Earth, including a copy of you and me. Software engineers also like to talk about parallelism. ... Read More »
Tag Archives: Matters
Serena Williams on why social media matters
Six-time champion falls short in the second round of the year’s first Grand Slam event. Tennis Channel (Photo: Scott Barbour, Getty Images) MELBOURNE — If there’s one great advantage to this digital technology world we live in, it’s that inspiring celebrities are able to use social media to connect in a more personal way with their fans. Whether it’s Facebook, ... Read More »
Start-up Failure Rates Vary — Choosing the Right Industry Matters
I’m following up my posting of a few weeks ago on new business failure rates where I said that there are considerable differences across industry sectors in business failure rates. Below is Figure 7.1 (p.113) from my book Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By. The data come from an article by Amy ... Read More »
Why Customer Experience Matters Now More Than Ever
On May 19, 2001, Apple Inc. officially opened its first two retail stores in Tysons Corner, Virginia, and Glendale, California. The initial public opinion was along the lines of Apple being scoffed at and written off by critics as doomed from the start. But unfortunately for the critics, Apple’s retail operation would go on to become one of the most ... Read More »
My Disability Matters: The social media site helping to connect people with disabilities
PHOTO: Mr Reardon hopes the website will provide a forum for people with disabilities to support each other. (ABC News: Felicity Ogilvie) RELATED STORY: New social network connects people with disabilities online MAP: TAS A social media site created by a Tasmanian man and designed for people with disabilities is being praised by users as a useful place to make ... Read More »
Why Hugging Your Haters Matters, and How to Do It
Your customer experience should be transparent, direct, and social. It should be proactive and reactive, and you should engage with everyone, regardless of the types of insights they share. That’s the premise behind recently-released book, Hug Your Haters, by Jay Baer, who has provided data-backed metrics to support the reasoning that it helps to engage with your customers. Not only ... Read More »