If you’ve been on social media these days, you know that social media marketing is one of the most effective ways to boost content online. Musicians and those in music marketing can greatly benefit from using social media as a marketing tool, as you know how hard it can be to get the word out about what you do and ... Read More »
Right at this moment, internet users are posting over 50,000 photos on Instagram. They are busy bees on Twitter as well. Namely, users send more than 500,000 tweets every minute on this platform. So, it’s safe to say that social media is now a major part of our daily lives. Owing to this fact, brands have joined social networks to present the human side of their business. One of the ... Read More »
Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work. You need to stand out from a plethora of competitors, social media noise, and even compete with influencers, celebrities, and other big ... Read More »
Social media marketing, like everything else, is about getting a few basics right to begin with. If you have decided to go it full steam with your social media presence, here are a few tips that you can put to practice right away. Find out your WHY This is what you begin with no matter how big or small your ... Read More »
You live in a digital world, and its realm is expanding every day, breaking the comfort barrier. The digital world is opening new doors of opportunities for various sectors and industries. Digital marketing comes into play. The influence of digital marketing on consumers has been fundamental. Buying decision based on product information or subscribe to service has changed rapidly because ... Read More »
Zeta Global, the marketing tech company that has recently acquired the likes of eBay’s enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million ... Read More »
The current market is an exciting place for marketers. Marketing departments have more to play with than ever before when it comes to data, metrics and functional information about existing customers, prospects and more. Companies have more opportunities to hone and develop their strategies accurately with data making forecasting easier. ROI is what every marketing move is designed to achieve. ... Read More »
With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »
In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused ... Read More »
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