Tag Archives: Likes

Author and Professor Deborah Tannen recently explained to Judy Woodruff on PBS that everyday talk and shares on social media isn’t about information we need to know. It’s about staying connected to the people we care about. I think of social media as an extension of the how-was-your-day conversations that let you know someone cares about you, so you feel less alone in ... Read More »

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More ... Read More »