Tag Archives: Enter

Don’t Just Enter a New Market — Create One

There’s a popular story about the founding of Netflix. In it, the company’s co-founder, Reed Hastings, came up with the idea after accruing a $40 late fee from Blockbuster for the movie Apollo 13. But according to recent reports, that story might not be entirely accurate. The company’s co-founders Hastings and Marc Randolph simply wanted to come up with a ... Read More »

Don’t Just Enter a New Market — Create One

There’s a popular story about the founding of Netflix. In it, the company’s co-founder, Reed Hastings, came up with the idea after accruing a $40 late fee from Blockbuster for the movie Apollo 13. But according to recent reports, that story might not be entirely accurate. The company’s co-founders Hastings and Marc Randolph simply wanted to come up with a ... Read More »