Tag Archives: Engagement

Matt Stringer of Men’s Wearhouse: Mobile Wallet Tech Will Change Customer Engagement

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM team, a database marketing team, a brand planning team, a ... Read More »

How to Use the Twitter Video Message to Generate Massive Engagement

A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope. The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite, “FIRE HOSE ON.” I think this is true. For a vast ... Read More »