Tag Archives: Cook’s

Tim Cook’s Own (Slow) Brand of Innovation

HIGHLIGHTS Cook’s accomplishments are on a long-term scale In Cook’s mind, the addressable market for the iPhone is 7 billion Smartphone market is slowing down and growing “saturated” All tech companies face a constant demand to innovate while also producing huge profits and sales growth. That means that Apple, the world’s largest company, is also one of the few that ... Read More »