Tag Archives: brand

Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content noticed. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some money on the table are slim. Although earned and owned media hold their own marketing value, paid social advertising is the surest way ... Read More »

BlackBerry licensee TCL Communication at CES 2018 announced it would be launching “at least two new BlackBerry smartphones” in 2018. Just what these will, is uncertain. Separately, TCL Communication launched a GSM unlocked BlackBerry Motion and a new colour variant and dual-SIM version of the BlackBerry KEYone. Getting back to the two new BlackBerry smartphones – in a statement, Alain Lejeune, Global General Manager for BlackBerry ... Read More »

  British designer Benjamin Hubert has teamed up with entrepreneur Asad Hamir to launch a new electronic accessories brand, which they hope will rid us of “chaotic cords and broken cables”. Hubert and Hamir debuted the Nolii brand this morning at the Design Frontiers exhibition, which is taking place at Somerset House as part of London Design Festival. The duo – Hubert a designer and ... Read More »

Kangai Mwiti Kangai Mwiti is a digital strategist whose success speaks for itself. The self-taught makeup artist and beauty consultant founded the beauty brand, Bellesa Africa, in 2012. Bellesa Africa was the first YouTube channel in Kenya dedicated solely to makeup and beauty tips, tricks and tutorials for women of colour. It now has a presence in over 100 countries, ... Read More »

Web design firms are comprised of trained professionals throughout numerous skillsets in online development and marketable interweb content. Their talents often include optimization via search engines and social media networks, both of which hold positive sway over multiple internet communities. Therefore, web design firms can significantly help you better your brand. And here’s why: Knowledgeable Designers with Genuine Interests Web ... Read More »

What are your social media etiquette rules? Do you have them for your community on the media where you engage them in discussions? The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those months that ... Read More »

HIGHLIGHTS Apple loses its throne after five years Google gave the top spot to Apple in 2012 Apple’s lack of innovation is being blamed Breaking Apple’s five-year record, Google has taken the top spot as the most valuable brand in the world. In the latest Brand Finance Global 500 report, Apple comes in second, followed by Amazon, AT&T, Microsoft, Samsung, ... Read More »

HIGHLIGHTS Cook’s accomplishments are on a long-term scale In Cook’s mind, the addressable market for the iPhone is 7 billion Smartphone market is slowing down and growing “saturated” All tech companies face a constant demand to innovate while also producing huge profits and sales growth. That means that Apple, the world’s largest company, is also one of the few that ... Read More »

Samsung Brand Mystique at Risk After Death of Galaxy Note 7 Smartphone Samsung is corporate royalty in South Korea. It’s also a company recognised for its marketing smarts and engineering savvy worldwide, so much so that consulting firm Interbrand ranked it as the world’s seventh most valuable in its 2016 survey, ahead of Amazon and Mercedes-Benz. So how is it ... Read More »

Social media brings together people of all practices and experience levels. Yes, novices and experts tweet right alongside one another, bringing together the best of social media etiquette and the worst. From a brilliant marketing campaign to misplaced selfies on LinkedIn, we’ve all likely seen both ends of the spectrum. While it’s wonderful to see new users and brands getting ... Read More »