Tag Archives: Basics

Back to basics: Measuring your social media efforts with unique acquisition channels

December 5, 2018 Comments Off on Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No ... Read More »

Facebook Tests Snapchat-Like Stories Feature, Updates Privacy Basics for Easier Understanding

January 28, 2017 Comments Off on Facebook Tests Snapchat-Like Stories Feature, Updates Privacy Basics for Easier Understanding

Photo Credit: Image via Business Insider HIGHLIGHTS Facebook Stories is being tested in Ireland initially Privacy Basics redesigned for better organised information Facebook Messenger will soon show up ads like news feed In a move that will hardly come as a surprise to anyone, Facebook is testing a Stories feature, similar to the one present on Snapchat, on its mobile ... Read More »