Why do startups fail in the B2B world? Any number of reasons. Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting. Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »
Why do startups fail in the B2B world? Any number of reasons. Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting. Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »
If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »
Sites like Twitter and LinkedIn’s communication features aren’t only beneficial for small businesses with a specific client base. B2B companies can use them to their advantage as well. That’s why we asked 12 members of Young Entrepreneur Council (YEC) the following question: “What B2B social media tips can companies use to communicate with potential customers?” Here are some YEC community members’ B2B social media tips: ... Read More »
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