Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content noticed. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some money on the table are slim. Although earned and owned media hold their own marketing value, paid social advertising is the surest way ... Read More »
Tag Archives: Ads
A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth
Source: The Washington Post Gillian Brockell At one of the saddest times of her life, Gillian Brockell kept seeing ads on social media that twisted the knife in her wound. In an open letter posted to Twitter and addressed to “Tech Companies,” the Washington Post opinion video editor says she continued to be targeted with motherhood ads after learning that her ... Read More »
Facebook Launches User Review for Ads, May Ban Advertisers Based on Feedback
Facebook said on Tuesday it would allow users to review businesses that advertise on the social network and possibly ban those that receive the most negative feedback. The move is aimed at cracking down on businesses whose ads mislead users into buying low-quality goods or services or firms that fail to deliver products in their stated shipping time. Facebook users can ... Read More »
Facebook Says 10 Million US Users Saw Russia-Linked Ads
HIGHLIGHTS Facebook said US people saw ads bought in Russia on president’s elections 44 percent of the ads were seen before the November 2016 election Russia has denied any involvement with the Facebook ads Some 10 million people in the United States saw politically divisive ads on Facebook that the company said were purchased in Russia in the months before and after ... Read More »
Here’s how much social media stars get paid to post ads
Actress Olivia Munn watches Christmas movies Facebook Last November, actress Olivia Munn posted a video to her Instagram in preparation for the holidays: She wore green and red pajamas, she cooked a holiday turkey and she lounged on the couch with her two sweater-clad dogs. She also watched her favorite Christmas movie — thanks to her cable setup from Xfinity. “Happy ... Read More »
Alphabet Sees Boost in Mobile Ads as It Takes Hit From Record EU Fine on Google
Google parent Alphabet on Monday saw shares slide as the market reacted to a massive fine by the European Commission and word that success in mobile, cloud and YouTube is coming with higher costs. Alphabet reported a quarterly profit of $3.5 billion (roughly Rs. 22,532 crores), in a sharp decline from a year ago, with a $2.74 billion antitrust fine in Europe biting into earnings. The technology giant reported ... Read More »
AdSense Unveils a New Look for Mobile Text Ads
Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at ... Read More »
Pinterest Introduces Search Ads, Here’s How They Work
Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in ... Read More »
What Super Bowl Ads Teach About Getting the Most from Your Marketing (Watch)
Super Bowl Commercials Are Getting Too Big For The Super Bowl ‘Split’ Keeps The Top Spot While ‘Rings’ Bombs At The Box Office The Patriots Pulled Off The Best Super Bowl Comeback Ever Meet The Girl Representing All Of Africa In This Year’s Spelling Bee Companies that advertised during the Super Bowl Sunday paid millions for ad space and creation. ... Read More »
AdSense Unveils a New Look for Mobile Text Ads
Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at ... Read More »