Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid and promoted (also referred to as owned, paid and earned). No ... Read More »
HIGHLIGHTS Uber’s case against Waymo has gone in favour of the latter Waymo accused Uber to be possessing its stolen self-driving tech files Uber has denied Waymo’s trade-secret theft allegations Uber Technologies lost a battle to prevent Waymo from seeing an internal report the Alphabet Inc. unit is betting will show that its former engineer colluded with the ride-hailing giant ... Read More »
HIGHLIGHTS MakeMyTrip and Ibibo announced merger last year in October CCI has approved the acquisition of Ibibo group by MakeMyTrip This will bring redBus, goibibo, Ryde under MakeMyTrip’s group Fair trade regulator CCI has approved online travel portal MakeMyTrip’s proposed acquisition of rival Ibibo group in an equity deal that would create one of the country’s largest online travel firm. ... Read More »
Yesterday’s news that Microsoft will acquire Nokia for $7.2 billion is probably good news for both Microsoft and Nokia, and also for small businesses. Naysayers – and there are a lot of them – use words like it’s “too little too late” and that Nokia “can’t save” Microsoft. For instance, industry observer Vivek Wadhwa sees lots of problems on the ... Read More »
A multibillion dollar deal allowing Microsoft to acquire Nokia, one of the largest makers of Windows Phone devices, is a step closer to reality. The U.S. Department of Justice and Federal Trade Commission have OK’d the deal, worth an estimated $7.2 billion. All that remains is for European Union regulators to clear the agreement for Microsoft to buy the Finland-based ... Read More »
Microsoft sought EU antitrust approval on Friday for its $26 billion bid for social network LinkedIn, a spokesman said on Friday, kicking off a month-long review by regulators of its largest deal. “We filed today,” company spokesman Robin Koch said. He said the European Commission has set a November 22 deadline to examine the case. The EUcompetition authority can either clear ... Read More »
Twitter (NYSE:TWTR) isn’t just a social media network. Over the course of the last decade, the microblog site has emerged to become an integral part of global society in its own rite. Twitter is a place where anyone can find fame, elections are fought and won and news travels the globe at break-neck speed. Bearing that in mind, it’s little ... Read More »
Twitter (NYSE:TWTR) isn’t just a social media network. Over the course of the last decade, the microblog site has emerged to become an integral part of global society in its own rite. Twitter is a place where anyone can find fame, elections are fought and won and news travels the globe at break-neck speed. Bearing that in mind, it’s little ... Read More »
Twitter (NYSE:TWTR) isn’t just a social media network. Over the course of the last decade, the microblog site has emerged to become an integral part of global society in its own rite. Twitter is a place where anyone can find fame, elections are fought and won and news travels the globe at break-neck speed. Bearing that in mind, it’s little ... Read More »
Salesforce to Urge Regulators to Scrutinise Microsoft’s LinkedIn Acquisition HIGHLIGHTS Salesforce to tell US and European antitrust officials Could delay Microsoft’s acquisition of LinkedIn Nadella announced a wide-ranging partnership with Salesforce Salesforce.com, months after losing out on a bid for LinkedIn, is urging regulators to scrutinize Microsoft’s acquisition of the social network, alleging that the deal would pose a threat ... Read More »
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