As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
As a small business owner, it is imperative to retain the customers you have as attracting new customers costs nearly seven times the amount it does to retain an existing one. In addition, your existing customers are fourteen times more likely to buy from you than a new customer. Here are the facts: 86 percent of consumers say loyalty is primarily ... Read More »
Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »
With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social ... Read More »
iPhone 7 Allegedly Burns Woman While Sleeping HIGHLIGHTS Woman who was allegedly burnt informed Apple about the incident Woman claims she fell asleep on the phone while it was charging Apple is reportedly yet to take action beyond offering a replacement An Australian woman has alleged that she got severe burns due to a charging iPhone 7. The woman shared ... Read More »
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already. Even if you are a brick and mortar store, it is imperative that you, at the minimum, make ... Read More »
Many business owners and managers know Constant Contact for its easy-to-use email marketing software and service. A lot of the newsletters and updates that I receive from other small businesses go out through Constant Contact. (We use Constant Contact for our weekly radio show newsletter, too.) Just this week Constant Contact introduced a new service, an online survey tool. You ... Read More »
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of ... Read More »
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of ... Read More »
Samsung has been hit by an avalanche of negative publicity. Mumbai: Samsung Electronics Co on Friday offered alternative phones to its India customers who had pre-ordered its flagship Galaxy Note 7 devices, in a bid to appease loyal clients in one of its largest smartphone markets. The world’s largest phone maker has been hit by an avalanche of negative publicity, ... Read More »
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