Preparation is key, so make sure to prepare for the start of your new business with a solid support of knowledge.
If you want to stay ahead in this industry, you need to keep up to date with the latest trends, predictions, and of course, technology. We bring to you the top picks for the best books to read in preparation.
Eric Schmidt & Jonathan Rosenberg: How Google Works
Want to learn how to mimic the successful strategies of Google? How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Ivan R. Misner: Networking Like a Pro
Aimed at those new to the business world, this next book is a great pick for entrepreneurs. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
If you want to succeed, your business needs to reach out. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
Alec Ross: The Industries of the Future
Stay one step ahead with this book by Alex Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
It’s easy to see how Ross has such a wealth of knowledge; he was previously the senior advisor for innovation to former Secretary of State, Hilary Clinton. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Peter Diamandis & Steven Kotler: Bold: How to Go Big, Create Wealth and Impact the World
A three-part guide for the tech-based entrepreneur, this next work is an important read for start-up businesses. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
The next section sees the likes of Richard Branson offering some trade secrets and tips. Bold’s finale then discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
Kevin Kelly: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
This next book comes from the former executive editor of Wired magazine, and looks at how tech trends could change our lives over the course of the next three decades. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
We’re set to see changes in how we live, buy, and work thanks to a range of technology like home vitrual reality and workplace AI. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
Eric Ries: The Lean Start-Up
If you’re breaking into the tech industry, you need to read this. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
Bare this book in mind if you want to stay innovative as your company grows.
Raj Sisodia & John Mackey: Conscious Capitalism
Can capitalism help employees and the planet? That’s the thought behind this book.
Learning how to treat your employees and potential investors is key to the success of your business. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
Knowing your company’s goal, its effect on the world, and the need for a great working environment could be the key to your company’s success.
Evan Carmichael: Your One Word
Having created and sold his own biotech company at just 19 years old, it’s safe to say Evan Carmichael is a chap you’re going to want to listen to for the route to success.
The aim of this book is to help new business starters to examine and clarify their business’ goals. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
Brad Stone: The Upstarts
Learn from real life examples and practical advice from this next book. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
This book will show you how to go against the grain and change the expected standards. What can your business do to change the world?
Give your business the best support you can with all the knowledge you’ll need from these literary sources.
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