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Last September Instagram took great pleasure in announcing that its active monthly users crossed the 400 million mark. Moreover, it took immense pride in revealing that it had achieved that noteworthy milestone in less than even a year after achieving the target of 300 million users. And now when only around nine months have passed, the Facebook-owned social media platform focusing on images is today sharing another mind-blowing number with you. It has achieved the incredible milestone of 500 million users currently.
The most interesting point is that 300 million of these active users are used to using Instagram every single day. This implies that a majority of its user base is highly loyal to the platform. Another interesting fact is that 80 percent of the active Instagrammers seem to be from outside the United States of America currently, this reveals the platform’s international reach is constantly on the rise. So then what are the reasons attributed to this astounding success of Instagram in such a short lifespan? Here are some chief reasons for its growing popularity and success.
Simple Interface Attracts Everyone & Wins Loyalty
There is a host of image-based apps but none could ever hope to match Instagram in its brilliance, simplicity and success. This is a great platform that boasts of an on-the-go temperament and so it is pretty easy and simple to share lovely moments of your life and keep everyone updated with what all is happening in your life. It boasts of a really simple, focused and well-designed interface that keeps the users hooked on to it. There are mostly no weird junk mail, no pop-ups, no clutter etc. Instagram is a hot favorite because it has a fairly straightforward and really simple, chronological and uncomplicated feed. Instagram is embellished yet spontaneous and effortless. This is precisely the reason why Instagram has become so successful.
Ordinary Could Instantaneously Become Extra-Ordinary
Instagram allows any and everyone to click ordinary pictures and then transform them completely to make them truly outstanding. This is a pretty compelling feature. Your simple pictures become spectacular and so Instagram really makes you feel as if you are a true design guru. You could use filters, crop-jobs; tilt shifts etc. as per your own preference. You just need to click a few relevant buttons and your masterpiece is ready. On Instagram you would find creativity at its pinnacle. Get in touch with companies such as Instamacro for effective Instagram solutions.
Instantaneous
Instagram, is truly instantaneous and a really super-quick way of communication. There is nothing like having a prompt audience. When you have access to #hashtags readily, it is no big deal in locating what you are actually looking for or interested in. You could easily know what is currently in vogue. This implies that followers are gained pretty easily that makes Instagram a fabulous outlet for businesses and bloggers. In this context, it could be pointed out that the fashion industry has always been showing a growing keenness in using Instagram as a platform for communicating with their target audience. This is simply because Instagram lets an account to be creative and it helps to get instantaneous feedback.
Quality Is the Key
Today the quality of filters and smartphone images is certainly quite high when compared to others. Instagram boasts of a simple but well-designed interface that allows you to choose the preferred filters just after the pictures were clicked. The pictures are truly visually attractive and appealing. Instagram offers really interesting pictures. Its photos are generally of a decent quality or resolution.
Conclusion
Today Instagram is one of the most popular and successful social media platforms. It very recently crossed the 500 million users. Instagram’s incredibly impressive progress and growth are very much expected to continue. This would be encouraging more and more brands to recognize it as a powerful platform for promotion. People would continue to remain committed to a wonderful experience that really excites them. There have been relatively very few stability and performance issues associated with Instagram. So it seems that Instagram has a complete grip on what truly impacts popularity. Focus is always the winning factor.
Author Bio: Richard Harrison is a social media consultant in a private firm and a blogger. His posts and tutorials are liked and appreciated by all his followers. He often recommends reliable companies such as Instamacro for all your queries and Instagram solutions.