Oh Snap! Snapchat’s Memories Feature Now Lets You See Old Photos

Oh snap! Snapchat wants you to hold on to your photos and videos for a little longer.

The new Snapchat Memories feature is a shareable and searchable archive of snaps. The feature allows you to save photos you take within Snapchat’s server.  The company, in its press release describes Memories as “a personal collection of your favorite moments that lives below the Camera screen.”

Swipe up from the camera to open Snapchat Memories and easily find your saved stories or snaps using keywords. Type in words like “cat” or “watch” and all relevant searches will automatically appear.

Memories also contains tabs for viewing just stories, snaps or your complete camera roll. To enable a new interaction, tap and hold the snap. You can also edit the snap adding timestamps and geofilters even if you are far from the time and place they were originally taken. You can then share that older stamp to your current story where it will appear with a timestamp and a white frame to indicate that it is older content.

Snapchat Memories Will Help Marketers Create Brand Stories

Though the new Memories feature affects all users it will be a real boost for small business owners or other marketers using Snapchat. his is because the new feature makes it pretty easy to string together multiple older photos to better create a new story for your brand.

There is no doubt that Snapchat Memories is one of the biggest changes that the company has made to its wildly popular app. Snapchat’s 150 million daily users leverage the app to film major milestones in their lives.

This includes, but is not limited to, family vacations, engagements, graduations, weddings and much more. These are moments that you want to remember and having them on your camera roll is risky as you can lose your phone together with your memories.

For marketers, snaps and stories that have helped you establish your brand’s identity are now easier to retrieve than if you took them using your smartphones regular  camera.

Even if you save your photos, finding specific shots buried under an avalanche of other images can be daunting when trying to create cotent about your brand via social media. However, the fact that you can quickly locate your photos makes this app a great tool.

Any snap you save in Memories is saved to Snapchat’s servers, so you can quickly access it from any device where the app is loaded.