New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025

In 2025, creators are shaping trends rather than just following them. And increasingly, they’re showing up somewhere new: Threads and LinkedIn.
At first glance, these two platforms couldn’t be more different. Threads is fast, casual, and community-first. LinkedIn is professional, polished, and full of opportunities. But here’s what they have in common: they are both expanding rapidly, taking creators seriously, and becoming central to content and brand strategies. Now is the time to pay attention for both creators and marketers. Threads: Meta’s upcoming creator’s playground When Meta launched Threads in July 2023, it was quickly branded the “Twitter alternative.” But its evolution has been uniquely its own. By the middle of 2024, Threads will have more than 175 million monthly active users, making it the preferred platform for brands looking to participate in the conversation as well as creators who want to post more freely. Why marketers care about Threads Real-time storytelling: Threads gives creators a space to share unfiltered thoughts and hot takes. That spontaneity = brand relatability.

Built-in Instagram integration makes it easy to share between platforms, making it easier for creators and helping the campaign reach more people. With fewer advertisements and more content driven by dialogue, brands can stand out without shouting. Pro tip: Threads is great for testing brand voice, launching culture-forward content, or running lightweight creator activations.

LinkedIn: Your next creator collaboration hub

LinkedIn has transformed from resume central to a full-blown content platform—and creators are driving that evolution. From carousels and short-form videos to deep-dive thought leadership, LinkedIn saw a 42% increase in content engagement between 2021 and 2023. Daniel Roth, LinkedIn’s Editor-in-Chief and VP of Content Development, stated in a 2024 post on the platform, “One of the trends on LinkedIn that I’ve really loved in the last year is people and companies breaking original news here: earnings, M&A, big brand launches, funding, and the bread-and-butter executive moves.” This shift has cemented LinkedIn as a go-to platform where creators don’t just comment on the news—they are the news.

Why LinkedIn matters to marketers

The creators of LinkedIn build trust, not just hype, because credibility is currency. Perfect for B2B and high-consideration consumer brands.
Evergreen content lives longer: Strong posts can gain traction days—or even weeks—after publishing.

Audience intent is high: Whether you’re targeting decision-makers or side-hustlers, LinkedIn audiences are primed for action.
Pro tip: Partner with LinkedIn creators when launching educational content, whitepaper campaigns, or brand storytelling with depth.

So how do these platforms fit into your strategy?

Threads and LinkedIn serve very different purposes—but that’s exactly why they complement each other in a modern content strategy.
Your channel in real time is Threads. It is a casual, fast-paced area where brands and creators can participate in cultural discussions, evaluate content concepts, and cultivate community through genuine dialogue. The tone is playful and personal—think less “ad campaign,” more “group chat energy.” It’s a great way to show off your brand’s personality, share insights from the moment, and connect with audiences that want unfiltered content. LinkedIn, on the other hand, is your credibility channel.

It’s where creators establish authority, spark thoughtful discussion, and build lasting relationships through strategic, value-driven content. It is the place to go deeper, from career reflections to educational carousels. For brands, that means opportunities to partner with creators who can explain complex ideas, drive trust, and speak to audiences with real intent.

Both real-time reach and long-term relevance are available to you when you combine Threads and LinkedIn. Whether you’re a marketer planning your next campaign or a creator mapping out your growth, integrating both platforms can help you show up smarter, faster, and more authentically across your audience’s feed.

What makes creators successful on Threads and LinkedIn?

If you’re a creator looking to build influence (and income) on these emerging platforms, success doesn’t look like repurposing TikToks or jumping on viral dances. Leaning into what these platforms have to offer is the key to creating accordingly.

Here’s what’s working now:

For Threads creators:

Embrace your voice: Threads rewards authentic, text-based content. Hot takes, thoughts from behind the scenes, WIP updates, and community-first conversation starters are all part of this. Post frequently—but casually: High-volume, low-pressure posting wins. It’s like group chat mixed with a public feed. Use Threads as your “off-platform” space: Many creators are using Threads to build deeper relationships with followers they met on Instagram or TikTok. It’s the after-party, not the main event—and that’s where intimacy (and loyalty) is built.

Engage, don’t just broadcast: Threads favors community over virality. Comment back, share thoughtful responses again, and develop a tone that is uniquely yours.

For LinkedIn creators:

Lead with value: Educational posts, career insights, and industry takes perform best. Personal impact is more important than personal life.

Show your face, not just your highlight reel: authentic photo posts with a compelling point of view continue to achieve significant reach. Pro tip: Try carousels or document uploads—they’re LinkedIn’s best-kept engagement secret.

Consistency builds momentum: Posting once a week? You’re already ahead of most users. But posting with intention three to five times per week? That’s how creators quickly grow their followings.

Optimize your profile: Treat your LinkedIn profile like a landing page. Strong banner image, clear CTA in your bio, featured content up top—it all signals credibility.
Want more reach? engaging in substantive comments on the posts of others is still one of the fastest ways to grow on LinkedIn.

What it means for brand collaborations The creator economy isn’t one-size-fits-all—and smart marketers know that success comes from meeting creators (and audiences) where they actually hang out.

Threads creators offer:

Relatability in the moment: Excellent for experiments with brand voices, cultural commentary, or “unpolished” campaign extensions.

A fresh playground: Fewer ads and less saturation make Threads ideal for test-and-learn initiatives or personality-forward activations.

Organic momentum: Creative posts can still reach a large audience despite the absence of algorithmic obstacles, particularly when linked to a cultural moment.

LinkedIn developers provide: Authority and trust are especially important in the business-to-business, finance, education, and wellness industries, where customers prioritize information over power.

Evergreen content potential: Posts live longer on LinkedIn. A strong post today can still drive engagement weeks later.

High-intent audiences: Whether it’s job-seekers, buyers, or entrepreneurs, LinkedIn users are often mid-funnel by default.
Add Threads and LinkedIn creators to your influencer briefs, especially if your campaigns aim to educate, build community, or ride real-time trends. This is a great marketing tip. A single post can increase visibility incrementally and broaden your reach.

TL;DR: Diversify your platform strategy

LinkedIn and Threads are no longer optional components of a contemporary creator strategy. While each platform plays a different role, together they give creators and brands new ways to connect with audiences in more meaningful, more contextual ways.

These platforms reward human-like content as attention spans decrease and authenticity becomes a requirement. That’s the real opportunity—for creators, marketers, and the brands that bring them together.

Want to discover high-performing creators on Threads or LinkedIn?

Later’s creator marketplace helps you find and partner with the right voices—backed by data, not guesswork. For 14 days, you can try Later for free to see how we can help you improve your strategy.