What You Should Know About Business Signs

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Your business sign is one of the most important aspects of your company branding. There are far more details to consider when it comes to an organization’s signage than most people realize. The design and quality of construction are, of course, high on the list of what makes a good sign. However, many additional issues must be addressed in order to ensure your signage will be effective. Continue reading to learn what you should know about business signs and to ensure you know what to look for when researching signage companies.

Condition and Placement

Your business sign is often times the first impression people get of your company. Not only should the sign be designed and laid out well, it should also be prominently placed in a manner that is visible to the most people. Professional sign companies are experts at ensuring the best method and location for sign placement. In addition, it’s important to inspect your sign every so often, as older signs begin to show wear and tear. If your sign looks weathered or shabby, it isn’t sending your desired message of professionalism.

Permits and Compliance

Compliance with local regulations and ordinances, along with obtaining the necessary permits and permissions of building owners is a big part of the type of signage your business can have. Many business owners aren’t aware of these kinds of considerations and may desire a sign that simply isn’t practical in a given location. A knowledgeable signage company will be aware of the types of permissions needed and codes to follow when it comes to creating a sign for your specific needs. A site inspection and planning visit should be part of every consultation in order to help you understand the types of signs that may work best for you.

Message and Theme

Your message must be easy to read. The temptation to add as much as possible to your signage is one that should be avoided. A sign that is too busy with wording or decoration cannot be read with ease. Simple is best. Also, your sign’s theme should reflect your business. If your company is more conservative in nature, a bold neon sign may be over the top.

These are some considerations to get you started on the process of planning your business sign. Remember that your sign is the image you present to potential customers.