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Facebook is still one of the most effective marketing tools available to creators and small businesses due to its enormous reach, adaptable content formats, and built-in engagement. According to Cashé Collocott, founder of Kidd Digital, a boutique social media agency, “You just need to know how to show up strategically.” “For brands targeting Millennials, Gen X, or niche communities, Facebook is where real conversations are still happening.” As a creator and marketer who lives on Facebook and runs my own Facebook group, I can personally attest to the power of the platform for building your brand and connecting with the right people.
It only requires knowledge of how to use it. What is marketing on Facebook? Facebook marketing refers to using Facebook’s tools (like Facebook business pages, ads, groups, and reels) to build your brand, connect with your audience, make some sales, grow your following, or whatever it is that you want to achieve.
For creators, small business owners, and marketers, Facebook marketing is all about showing up consistently, building trust, and reminding folks why they followed you in the first place. Think of it as your digital storefront, community board, and word-of-mouth network, all rolled into one scrollable feed.
The top five advantages of using Facebook marketing With billions of active users and powerful tools to help you reach exactly the right people, Facebook is still one of the best places to grow your brand online. Let’s go over the top five reasons why you should include Facebook marketing in your strategy.
1. Massive and diverse reach
With over 3 billion monthly active Facebook users, the social media giant remains the most-used globally (as an active user, I feel pretty validated by my choice of social media platform right now).
The ability to get in front of such a vast audience offers incredible opportunities to connect with new customers across various demographics. Whether your audience is local or global, cat lovers or coffee snobs, there’s a good chance they’re on the scroll right now.
2. Make sure your content is seen by the right people
Marketers can use Facebook’s targeting tools to find people who will actually care about their posts, similar to matchmaking. You can filter by interests, behaviors, location, and even life events. Basically, it’s less shouting into the void and more speaking directly to your people.
3. Multiple content formats to tell your story
From long-form social media posts and photo carousels to videos, stories, and reels, Facebook lets you tell your story your way. Whatever your vibe and your goal, there’s a format that fits.