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A website is very important to the overall identity of any business in the world today. This is especially true if you are a dentist who is just starting a new practice. In this case, you need to attract as many new customers as possible in order to keep your business afloat. Having a modern website with many features is an essential way to help you accomplish this goal. There are a number of details that you need to keep in mind as you begin the process of creating a site for your practice. Here are eight things to consider when designing a dental website.
1. Staff credentials and bios
You need to let your patients know who will be taking care of them when they arrive at your office. Therefore, a staff bio section is essential for the website of your dental practice. You should list the colleges and dental schools that each dentist attended. You should also make a point of mentioning how long each dentist has been practicing. Showing people that your staff is very experienced is a great way to make them interested in becoming patients in the future. You can then talk about some personal details about each dentist. For example, where they are from, details about their family and some of their hobbies are all acceptable topics to include in the bio section. You can also include a bio section for all of your dental hygienists. However, this is not essential.
2. Virtual tour
Virtual tours have experienced a dramatic rise in popularity over the past several years. Dental practices in particular are taking advantage of this exciting technology. Basically, a virtual tour is a way to allow potential patients to take a look at the inside of your office and see where they will be receiving their treatment and having their procedures performed. It can show people that your office is clean, modern and equipped with all of the latest technology. It is important to reassure any person who is considering treatment that they will receive the highest quality of care if they decide to entrust you with performing their dental work. A virtual tour can show them that your practice has the equipment to perform their procedure correctly. It also helps people who are nervous about visiting a dentist to become comfortable with an unfamiliar environment.
3.What type of procedures do you specialize in?
Not all dental practices perform the same procedures. Therefore, you will need to indicate the procedures that you specialize in. A special section on your site should be created that lists each procedure and what it involves. You should also mention how many of these procedures you have performed in the past. People obviously want to go to a dentist who knows what he or she is doing.
4. What types of insurance do you accept?
A large number of the people you deal with will be paying by using insurance. You will need to devote a section of your site to discussing all of the various insurance providers that are accepted by your practice. Any relevant phone numbers for people who require additional info should also be included.
5. Contact info for your practice
The goal of creating a website for your practice is to get people interested in making an appointment with you. Therefore, it is essential that you make it easy for people to get in touch with you. The phone number and address for your practice should be clearly indicated. You should also include a map with directions.
6. Hours of operation
Many dental offices do not have normal nine-to-five hours of operation. Make sure that you list the days and times that your office is open for business. Practices that are open late or on weekends should promote this fact.
7. Appearance of your site
Choosing the right company to design your site is very important. You need to make sure that the site for your dental practice does not look like it was designed 20 years ago. Take a look at some of the other websites for large dental practices to get inspiration regarding what to include on your own site. You want your site to be colorful and appealing to the eye. Ideally, you want your site to draw potential patients in. This will cause them to explore the site and learn more about your practice.
8. A general description of your practice
You should include a general description of your practice on the homepage. You want it to be the first thing that potential patients will encounter when they visit your site. Try to avoid making this longer than two paragraphs so that it is easy for people to read quickly.
Finally you can design the website yourself or ask for help from a not-so-expensive dental website design company such as Solution21. Whether you choose from a wide range of previous designs or come up with your own customized style, asking for professional help can save you time (time is money) that could be spent better on growing other aspects of your practice.