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It’s one of those terms that has only really become mainstream over the last few years, but there’s no doubt that cryptocurrency is a huge industry.
Unsurprisingly, the size of this industry means that a lot of businesses are starting to crop up within it. For those that are looking to get off the ground, and for those that are looking to enhance their market share for that matter, turning to PR is an invaluable way to do so.
Unfortunately, cryptocurrency PR is a little more difficult than other forms. It’s specialist, to say the least, and this is what today’s article is going to focus on.
As such, if you are in the market to boost your cryptocurrency business through PR, read on to find why it’s important to turn to a specialist agency to get the best results.
The specialism-factor
As we’ve already mentioned, cryptocurrency is something of a specialist field. This makes the job of securing press coverage a lot more difficult for those that are involved.
For example, if you were to quiz most PR agencies, you would find that the vast majority have clients in industries that the average person is very familiar with. Even if you don’t know the full ins and outs of the travel industry, you will still know sufficient to write a story and pitch it to journalists.
However, as soon as we start getting to slightly more complex topics, like cryptocurrency, things get more difficult. It’s not really possible to “blag” through the topic – and this is where an agency who is used to dealing with the industry comes into play.
You also need specialist contacts
As anyone who has delved into public relations in the past will testify, it’s all about the contacts. This is one of the reasons why the big agencies constantly get the biggest clients; they have been in the game for a long time and have databases full of contacts that they can tap into in a bid to sell-in their piece.
However, if we turn to one of these standard agencies, most of these contacts will be fairly “general”. In other words, they are not going to be the ones writing about innovative topics like cryptocurrency, which really require something of a background in the industry.
As such, if you can turn to an agency who does specialize in it, they can immediately tap to readymade contacts and start speaking a language that both sides understand.
Industry knowledge
One of the easiest wins for those who work within PR is to respond to requests from journalists. To help them write a piece, a journalist will send out a note asking them for comments on a topic.
Again, if the agency doesn’t really have much knowledge of cryptocurrency, responding to such requests becomes nigh-on impossible. This relates to the specialist-factor again, where the PR company must hold at least some knowledge of the industry in a bid to speak the same language and net that elusive coverage for cryptocurrency clients.