Author Archives: sristy

Adam Mosseri, VP of Product, Says Big Improvements Coming to Facebook Search in 2017

Adam Mosseri, VP of Product at Facebook HIGHLIGHTS Facebook found more interest in videos in India than typical worldwide Facebook believes users don’t want to spend much time curating their feed Facebook says its search function will be much better next year India is the second-biggest market for Facebook in terms of active users, and looking at the growth trends ... Read More »

Xiaomi Mi Note 2, Mi MIX Smartphones Aren’t Coming to India in the Near Future

HIGHLIGHTS Xiaomi India has confirmed that Mi Note 2, Mi MIX will not come to India This will disappoint buyers looking for a powerful, mid-range phablet The company also did not launch Mi Note, Mi Note Pro and Mi 5s in India Xiaomi has some disappointing news for fans in India looking forward to get their hands on the company’s ... Read More »

Mastering Social Media is One Key to Your Small Business Succeeding

Learning how to use social media is a proven, effective way to help your small business grow. Social media has become essential for small businesses’ marketing for several reasons. Once you master how to leverage social media for your business, you will be able to reap the benefits and watch your revenues grow. Why Social Media is Important Exposure More ... Read More »

How One Facebook Photo Is Helping This Ice Cream Seller (Watch)

Fidencio Sanchez has been selling ice cream and popsicles on the streets of Chicago for more than 20 years. But at 89, pushing around a 50-pound cart all day is proving to be a bit of a struggle. Sanchez had been lightening his workload as of late. But an unexpected death in the family forced him to go back to ... Read More »

7 Regrettable Things About LinkedIn Ads

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of ... Read More »

How To Use Instagram Stories for Small Business: A Guide

About a month ago, Instagram introduced Instagram Stories and now, instead of having to choose a few photos for posting, Stories allows you to post a bunch of photos throughout the day. The photos, however, disappear after 24 hours. Does this sound familiar? That’s probably because Stories features remarkable similarities with Snapchat. How to Use Instagram Stories for Business Ready ... Read More »

10 Facebook Business Page Tips that Will Keep You From Screwing Up Your Marketing Efforts (Video)

As the largest social media site for small businesses, Facebook (NASDAQ:FB) likely plays a important role in your social media marketing strategy. But how do you know you’re doing Facebook right? From building your business page to Facebook’s advertising platform, there’s a lot for a small business owner to figure out and the learning curve can be steep. Happily, there ... Read More »

You Can Now Maintain Instagram from Windows 10 PCs and Tablets

Back in spring, Instagram brought its filter driven social network to Windows 10 Mobile. Now, it’s doing the same for tablets and PCs running on Windows 10. As a small business owner, you no longer need to rely on Android and iOS apps to manage your Instagram account. You can do all that right from your Windows 10 tablet or ... Read More »

Social Media Advertising vs. Traditional PPC

Advertising on the internet is a wonderful way to reach an audience that you would not have otherwise. Paid search and social media ads have come along way over the years and are now great tools to have in your overall search marketing efforts. While some people think of them as opposites or competitors, this isn’t true. They are separate ... Read More »

Does Facebook Have a Double Standard When It Comes to Small Business Advertisers?

Facebook (NASDAQ:FB) as been accused of double standards when it comes to advertising after it repeatedly refused one small business’ attempts to launch an online ad campaign because the company sold Airsoft guns. Facebook’s advertising policy clearly states that paid posts cannot promote items such as “weapons, ammunition, or explosives.” And according to a member of the social media network’s Help ... Read More »