Author Archives: sristy

41 Percent of Your Competitors Are Going Mobile – Here’s Why You Should Join the Crowd

As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »

7 Mobile Marketing Tips for Small Business

Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you bring your business onto the mobile scene if you have not already. Even if you are a brick and mortar store, it is imperative that you, at the minimum, make ... Read More »

T-Mobile Adds Mexico, Canada to Simple Choice Plan

After July 15,  T-Mobile users traveling to Mexico or Canada will use 4G LTE data straight from their existing plan instead of paying additional roaming fees. The company recently announced an expansion of its Simple Choice plan. The new plan could be of special interest to small business owners who travel to either country regularly. Named ‘Mobile Without Borders,’ the ... Read More »

5 Reasons for Businesses to Go Mobile

Step onto any subway car, go into any café and walk down any street. One thing you are sure to see is a smartphone being used. Twenty years ago, we simply used phones for making calls or sending text messages. Now, we carry our whole world around in them. From bank details to social media contacts, office apps to learning ... Read More »

9 Questions to Ask When Building a Mobile App

“The next big thing” is a phrase that gets tossed around often. Entrepreneurs dream of creating it but often don’t know where to look, so they head down a long, bumpy road that sucks their wallet and their inspiration dry. Of course, failure nearly always precedes success, but it doesn’t hurt to avoid failure when you can. If you’re embarking ... Read More »

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »

60 Percent of Online Traffic Now Comes From Mobile

If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. A comScore report says smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile ... Read More »

If Google Has a Mobile First Strategy, So Should You

There is a tendency within the digital sphere to uphold a future-oriented mindset. From social media to SEO, from algorithms to user experience, our approach and practices maintain a forecasting nature. Trends and methods are always observed and developed with the next step in mind and the future in sight, the end goal being to evolve with complexity and instinct ... Read More »

Food for Thought: 5 Ways Restaurants Need to Use Technology Over the Next Decade

he tech industry has been forced to change in dramatic and awe-inspiring ways over the past several years, with major corporations turning on dimes to accommodate major shifts and a constant stream of new startups striving to make an impact in the world. But on the other end of the spectrum, it would seem, is the restaurant industry, which on ... Read More »

Are You Aware of How Technology Affects Your Sleep?

Our bedrooms used to be quiet sanctuaries built for comfort and rest with usually nothing more than a bed, some clothes and a few personal belongings. Today, technology is seeping into our bedrooms through televisions, laptops and the phones in our pockets. But how does all this technology affect your sleep patterns? Technology and Sleep Did you know that 95 ... Read More »