Author Archives: sristy

US Judge to Sentence Prolific Hacker in $55-Million Cyber-Attacks Case

A prolific foreign hacker behind cyberattacks that netted an estimated $55 million (roughly Rs. 368 crores) is facing sentencing by a US judge in a conviction considered an unusual win for law enforcement officials who have identified hundreds of others like him but failed to put them in handcuffs. Ercan Findikoglu, a Turkish national, had gone to great lengths to ... Read More »

Social Media Etiquette Should Define Not Defame Your Brand

What are your social media etiquette rules? Do you have them for your community on the media where you engage them in discussions? The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those months that ... Read More »

5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused ... Read More »

LinkedIn Gets New Look on Desktop — and Bots to Fine Tune Your Feed

LinkedIn (NYSE:LNKD) last week unveiled its largest desktop redesign since the professional social network’s inception in 2002. LinkedIn Desktop Redesign The new desktop design was reportedly built from the ground up with the social network’s new mobile app in mind. The streamlined look is supposed to provide a LinkedIn experience that’s more intuitive, faster and creates more value for users. See ... Read More »

20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post ... Read More »

Facebook and Google Begin to Police Fake News

The 2016 U.S. Presidential election cycle won’t be soon forgotten. It shattered old conventions and introduced a completely new way of running a campaign, including fake news. No doubt some of that content was generated for political purposes. But, for better worse, some fake news was created simply for profit. For social media giants Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL), this ... Read More »

MailChimp Gives Users the Ability to Create Facebook Ad Campaigns

A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for Facebook Ad Campaigns can be ... Read More »

Pinterest Introduces Search Ads, Here’s How They Work

Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in ... Read More »

Viber Secret Messages Feature Borrows From SnapChat Approach

The free calling and messaging app Viber now allows you to send photos and videos that disappear after the recipient has viewed them. Viber Secret Messages The update dubbed “secret messages” allows you to send self-destructing messages that disappear after a set time. “Some things are meant to be seen once and then never again,” the app’s social media manager ... Read More »

Why Twitter Needs to Constantly Change to Create a Positive User Experience (Watch)

Twitter Takes Steps To Subdue Online Trolls Dog Food Recalled Due To Possible Euthanasia Drug Contamination Watch Hydras Regrow Their Entire Bodies Vizio Had Smart TVs Spy On Their Owners To Sell The Data With all the 140-character sentiments being shared online these days, there are bound to be a few that cross over the line and become hateful or ... Read More »