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How can you improve your website views?
The Internet is a marketing tool that never sleeps. It’s always daytime on one side of the world and customers everywhere can always be viewing your webpage 24 hours a day. However, millions of businesses have websites; there exists around 700 million active websites on the Internet. How can you separate your website from the other 699 million? Your business can drastically improve your chances by improving your SEO ranking. Here are 4 advanced methods.
1. SPECIFIC KEYWORDS
First, to improve your SEO ranking, you must establish proper keywords in your website. Without detailed keywords, few people will be likely to land on your page. Vague keywords have thousands of web page results; your website should therefore altogether avoid vague keywords. For example, the keyword, “baby bed” will have thousands even millions of results. However, people who search for “fixed side crib” already have a type of baby bed fixed in their mind that they want to buy. If you create a keyword with “fixed side crib” you will not only improve your quality search results, but you will also find more quality and serious customers.
When creating keywords for your website, try to put yourself in your target customer’s shoes. What keywords will they be entering? What keywords would you enter if you were them? Most people who enter vague keywords will not be as serious about their searches and perhaps not as knowledgeable about their keyword. This is likely not the type of person who is going to make a purchase from your company.
2. WEBSITE CONTENT – TARGET CUSTOMER
If you know your target audience, you should focus on designing the Title Metadata and description Metadata to directly appeal to this target audience. The title Metadata is the page title that appears at the top of your page. The title Metadata must be descriptive, clearly describe the page, and catchy. Studies have shown that if the title of an article, advertisement, or page is interesting, people are 73% more likely to view the information. On the other hand, the description metadata is the information that falls after the title metadata. You can think of it as your shop window where you display your products. This content will encourage people to “come in” and visit your website. It should be clear, descriptive, and appealing to your target audience.
3. ADJUST YOUR WEBSITE’S INTERNAL LINKS
The links within your website play an important role in your SEO ranking. PageRank is a system developed by Google to determine the importance of a website. It counts the number of links and the quality of the links to estimate how important and high-quality the webpage truly is. Many companies don’t know that unimportant links or low-quality links within their website (such as contact pages) are “eating up” and lower their PageRanking, severely damaging their SEO ranking.
How can you combat this problem? Your company can actually use a software tool called SiteLiner and Screaming Frog to check pages and internal links that are never have a chance of getting a high SEO ranking. After using these programs to determine the importance of the links within your site, you can program these pages to be ignored by Google’s PageRanking system. Google uses “Googlebots” to check the quality of links within your page. To prevent these Googlebots from rating your page, you can actually change the meta tags and enter a meta tag code in your title. According to programmers, this should prevent most search engine webcrawlers from ranking various pages in your site.
4. IMPROVE YOUR SITES LOADING SPEED
How many image-centric sites have you visited that take 5 or more seconds to load? A study preformed by OnlineGraduatePrograms.com found that Americans are the most intolerant group of people when it comes to waiting for a webpage to load. Accordance to this research group, one-fourth of Americans leave a site if it takes more than 4 seconds to load. Four in ten mobile users will leave a shopping site if it takes more than 3 seconds to load. Amazon estimated that every second a page takes to download can cost companies 1.6 billion, each year. These are staggering numbers.
Many companies upgrade their website from a shared server to a virtual private network (VPN) to reduce loading times. There are various software tools available (like Pingdom) which can allow you to pinpoint the features that are slowing down the loading speed of your webpage.
Millions of companies offer their products online for customers to view. Customizing these webpages so they are better quality than the rest of the millions of webpages could save your company significant amounts. Webpage details are important.