Loyalty is the Best Sales Tool

Car dealership incentive programs are an ideal way to keep current customers happy and bring them back for future sales or leases for many years to come. That is, after all, the aim of any successful enterprise.

Additional Major Benefit

The main benefit, once the sale or rental has been made to that particular customer, is to make people so satisfied with the service and friendly atmosphere of the dealership that they will spread the word to family, friends and co-workers and thus bring in additional customers.

Exceed Expectations

Finding ways to do more than the other dealerships makes customers appreciate the attention and feel that they are special. In turn, they will reward the dealership with that desired word of mouth that is the best form of advertisement.

Do Little Things

Sending holiday and birthday cards to customers (and perhaps one on the anniversary of the sale or lease) is an excellent way to keep the dealership in the thoughts of the recipients and make them feel special.

Emails now and then announcing events or Open Houses to introduce new models is a way to give them something to consider or to pass the word to family, friends, and colleagues.

Send an occasional short survey to be filled out and returned by mail or by giving some small prize for returning it in person.

Mail or email notices of maintenance services that are due and include a coupon if possible. Take advantage of mentioning oil changes, tire rotation, system check-ups, air conditioning inspections, and the like.

Line up local retailers who would like to participate in a special discount card that will benefit everyone with additional business.

Loyal Customers Spend More

Statistics show that they spend approximately 40 percent more than non-loyal customers and don’t hesitate to add on some of the luxury items.

Who can Help?

The re:member group would be happy to answer your questions about customer retention and automotive reward programs that are their specialty. Call them toll-free at 866-414-CLUB for more information.