Tag Archives: What

Lawmakers should not pick and choose what education to fund

Washington state needs high quality preschool, excellent K-12 schools and a well funded higher education system. All three, not one of the above. Research shows that the benefits of early childhood education are crystal clear. Low-income students who participate in Washington’s state-supported early learning program enter kindergarten as ready to learn as their more affluent classmates. The benefits continue at ... Read More »

What It Takes to Build a Startup in 2017

Thinking about building a startup in 2017? You’re going to be up against a huge challenge this year. It’s a lot different building a startup today than it was a couple of years ago. It is far more competitive, the advertising costs are much higher and you have to do a much better job in acquiring customers. It’s great that ... Read More »

What You Can Learn From Your Agency’s Social Media Feed

Whether we like to admit it or not, most of us put a lot of thought into what we share publicly. We have our own ‘content strategies’, sharing different content themes to different platforms. We are curators. As marketers, we’ve often left the curation up to our agency partners. They curate the latest consumer trends, insights, and best creative ideas. ... Read More »

LG Will Be First to Introduce Phone with Android Nougat — But What Does That Even Mean?

LG (KRX:066570) has announced it will unveil it’s latest phone — the v20 — on September 6. And one thing at least is for certain. The phone will be the first to run the new Android Nougat operating system. But what does that mean exactly and how useful will the phone be for business communications? The announcements of new smartphones ... Read More »

What Working at a Social Media Company Taught Me about ROI

Image credit: Quka | Shutterstock.com SCOTT BRANDT CONTRIBUTOR CMO, Sprout Social 111Shares FEBRUARY 16, 2017 For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into ... Read More »

What Super Bowl Ads Teach About Getting the Most from Your Marketing (Watch)

Super Bowl Commercials Are Getting Too Big For The Super Bowl ‘Split’ Keeps The Top Spot While ‘Rings’ Bombs At The Box Office The Patriots Pulled Off The Best Super Bowl Comeback Ever Meet The Girl Representing All Of Africa In This Year’s Spelling Bee Companies that advertised during the Super Bowl Sunday paid millions for ad space and creation. ... Read More »

The 3 Line Menu Icon: What is a Hamburger Menu?

What if I told you that websites and smartphones had hamburgers in them? You would probably think that I have totally lost it after coming off my meds. But it’s absolutely true, I kid you not. When you open an app on your smartphone or some websites today, you could be looking at a hamburger — a hamburger menu icon, ... Read More »

What the Heck is an “App”?

Recently I spoke at an event and used the word “app” in my remarks.  Afterward, someone approached me and said,  “I enjoyed your talk … but, can you please explain, what is an ‘app’?” Talk about a reality check!  It was like getting a bucket of cold water in my face.  It was a perfect reminder of a lesson I ... Read More »

45 Percent of Online Entrepreneurs Don’t Know What SEO Means? (Infographic)

The importance of search engine optimization (SEO) to boost online business cannot be stressed enough. But according to one source, a large percentage of small businesses still don’t know what SEO even means. According to a new study by Weebly, a DIY website building company, about 45 percent of small businesses aren’t sure what SEO means. Almost all (98 percent) ... Read More »

The 3 Line Menu Icon: What is a Hamburger Menu?

What if I told you that websites and smartphones had hamburgers in them? You would probably think that I have totally lost it after coming off my meds. But it’s absolutely true, I kid you not. When you open an app on your smartphone or some websites today, you could be looking at a hamburger — a hamburger menu icon, ... Read More »