Tag Archives: The

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas

Where once expansion meant building stadiums, adding teams and landing broadcast TV contracts, the NFL, NBA, and others have turned to social media to reach fan followings in foreign countries. The NFL teamed with Twitter to live stream 10 games this season worldwide for free (after testing the approach with Yahoo for one game a year earlier. And when it ... Read More »

Social media and the death of a 12 year old

Werner Roets180 Comments: 0 Article views: 230 Social media and the death of a 12 year old 19 January 2017, 14:37 On 30 December 2016, 12 year old Katelyn Nicole Davis went outside her house, put her mobile phone on a table and pressed the “Go Live” button on her Facebook profile. She spent the next 42 minutes talking about ... Read More »

Take That Amazon! 7-Eleven Drone Delivery Has Already Started in the U.S.

Move over Amazon! 7-Eleven, the iconic chain of convenience stores with locations throughout the United States and Canada, has already completed more than 70 routine commercial drone deliveries in the U.S. And all this while mega-online retailer Amazon, which first floated the idea in a big way, remains mired in regulatory red tape and forced to test its deliveries overseas. Take ... Read More »

Could Business Meetings of the Future Be in Virtual Reality?

A new offering from virtual reality company Oculus, now owned by Facebook, could have interesting implications for small businesses. Oculus Rooms and Parties are new features for Gear VR users. They’ll also be available on Oculus Rift devices in 2017. Parties are essentially group voice calls that take place in virtual reality. You can add up to three friends to ... Read More »

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

Okay, I’m going to start with a question. What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat? Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small ... Read More »

Why This Private Business is Heading to the Moon (Watch)

This Company Wants To Mine The Moon. Now It Has The Money To Get There Backing Off These Pesticide Restrictions Could Be Bad For Bees ‘The Greatest Show On Earth’ Is Ending The Eiffel Tower Might Be Getting A Makeover For the first time ever, a private company is heading to the moon. Moon Express got the approval from the ... Read More »

Navigating the Storm: 100 Days to Cloud with Microsoft Partner Network

There was heavy snowfall in and around Seattle for the first time in years, but the weather-watch didn’t stop 50-plus attendees and 10-plus speakers from engaging in Microsoft Partner Network’s 100 Days to Cloud workshop. The future of technology as a whole, and IT is in the cloud and the workshop was geared to help individuals and companies align themselves ... Read More »

Small Businesses Can ‘Take Their Offices On The Road’ With New Broadband Data Bundle From AT&T

Dallas (PRESS RELEASE – August 7, 2010) — In today’s economy, small businesses are demanding “on-the-go” high-speed connectivity more than ever before to stay competitive, enhance productivity and grow their businesses. Thanks to a new bundled offer – “AT&T Broadband on the Go” – announced today, the options companies use to keep in touch with their office, customers and business ... Read More »

Start-up Failure Rates Vary — Choosing the Right Industry Matters

I’m following up my posting of a few weeks ago on new business failure rates where I said that there are considerable differences across industry sectors in business failure rates. Below is Figure 7.1 (p.113) from my book Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By. The data come from an article by Amy ... Read More »