Tag Archives: Strategy

Tencent Turns to WeChat, Games, and Deals for Global Strategy

China’s biggest social network and gaming firm Tencent Holdings, which last week reported forecast-beating quarterly results, is close to making Malaysia the first foreign country to roll out its WeChat ecosystem, an executive told Reuters. Tencent has made a “breakthrough” in gaining an e-payment license in Malaysia for local transactions, and plans a launch early next year, senior vice president S.Y. Lau said ... Read More »

BlackBerry Shifts Patent Strategy Through Outsourcing Deal

Canada’s BlackBerry announced the outsourcing of a significant part of its patent licensing efforts on Wednesday to a unit of the US-based Marconi Group. BlackBerry said the work of sub-licensing a broad range of its patents to global smartphone manufacturers will fall to Teletry. Teletry is part of the Marconi Group, which launched earlier this year and says it specializes in patent ... Read More »

Xiaomi Becomes World’s Largest Wearables Vendor in Q2 2017: Strategy Analytics

HIGHLIGHTS Xiaomi has beaten Fitbit to take the number one spot Fitbit has seen a huge downfall since last year Xiaomi managed to sell 37 million units in the second quarter While many OEMs still struggle to ascertain whether the wearables market is worth investing in or not, Xiaomi is making steady progress in the segment. According to a fresh ... Read More »

Marketing Operations where technology and strategy meet

The current market is an exciting place for marketers. Marketing departments have more to play with than ever before when it comes to data, metrics and functional information about existing customers, prospects and more. Companies have more opportunities to hone and develop their strategies accurately with data making forecasting easier. ROI is what every marketing move is designed to achieve. ... Read More »

If Google Has a Mobile First Strategy, So Should You

There is a tendency within the digital sphere to uphold a future-oriented mindset. From social media to SEO, from algorithms to user experience, our approach and practices maintain a forecasting nature. Trends and methods are always observed and developed with the next step in mind and the future in sight, the end goal being to evolve with complexity and instinct ... Read More »

Improving Your Social Media Strategy

Social media is the main connection of the 21st Century, and businesses are tapping into it’s powerful potential. Social media can (and should) be used for more than status updates and sharing your meatloaf dinner with family and friends. When utilized correctly, social media can help you connect with your customers, build your business, and link with potential customers as well. However, social media ... Read More »