Tag Archives: Should

Lawmakers should not pick and choose what education to fund

Washington state needs high quality preschool, excellent K-12 schools and a well funded higher education system. All three, not one of the above. Research shows that the benefits of early childhood education are crystal clear. Low-income students who participate in Washington’s state-supported early learning program enter kindergarten as ready to learn as their more affluent classmates. The benefits continue at ... Read More »

8 Social Media Secrets Every Entrepreneur Should Know

Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong. Good social media is evocative ... Read More »

Tackling abuse on social media is a monumental task – but billion dollar companies should be up to it

Facebook, Twitter, and other social media companies have faced criticism over their moderating CREDIT: JUSTIN TALLIS/AFP/GETTY IMAGES Much of the activity which makes up our lives online is conducted in public. The giant social media platforms – Facebook, Twitter, Youtube – are all to some extent designed around similar principles; they thrive on open, instant, global participation. The processes of ... Read More »

Social Media Etiquette Should Define Not Defame Your Brand

What are your social media etiquette rules? Do you have them for your community on the media where you engage them in discussions? The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those months that ... Read More »

Should tech companies mimic Trump’s marketing?

Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular need to revamp their marketing, ... Read More »

Features Android and iOS Should Borrow From Windows Phone, BlackBerry, and Others

HIGHLIGHTS iOS and Android used to be distinctly different in their early days Of late, they’ve overlapped in terms of features and finish Google and Apple should ‘take some inspiration’ from fading competitors During their infancy, it was very easy to distinguish between Android and iOS. Apple’s mobile operating system was well-designed and easy to use. Google’s Android was customisable ... Read More »

How Many Hashtags Should You Use in a Tweet? A New Study Reveals This and More

Have you ever wondered how you can effectively use hashtags (#) for social media to increase the reach of your business’ social media posts? Well, a new study conducted by TrackMaven, an integrated marketing analytics software firm, looked into the issue and revealed some useful social media hashtag best practices on Twitter and more. Best Hashtag Strategies for Social Media ... Read More »

Should You Subscribe to the WWE Network?

Should You Subscribe to the WWE Network? For a technology site, we spend a lot of time thinking about wrestling. Perhaps that’s because the nature of wrestling makes it appealing to geeks in the exact same way that spec battles between phones are. Some of you probably grew up with WWE – or WWF as it was called back then ... Read More »

41 Percent of Your Competitors Are Going Mobile – Here’s Why You Should Join the Crowd

As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »

If Google Has a Mobile First Strategy, So Should You

There is a tendency within the digital sphere to uphold a future-oriented mindset. From social media to SEO, from algorithms to user experience, our approach and practices maintain a forecasting nature. Trends and methods are always observed and developed with the next step in mind and the future in sight, the end goal being to evolve with complexity and instinct ... Read More »