The world’s biggest online social network recently launched a feature offering more insight into your followers’ emotional reactions to content. The new Facebook Reactions allows users to do more than just “like” the posts that show up on their feeds. Now, they can choose to share more specific reactions. These reactions are denoted by five new buttons — additions to the existing “like” ... Read More »
If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »
Has the Twitter success story run its course? That’s the question being posed on Wall Street after Twitter reported disappointing revenue growth in the first quarter of 2016 recently. In the first quarter, Twitter reported $595 million in revenue, well below the $607.8 million that analysts were expecting. The company added 5 million users, but fell short of the growth that ... Read More »
Instagram is gaining massive popularity among consumers and brands alike. But many small businesses still don’t know exactly what to do with the platform. If you’re still unsure about exactly how to use Instagram to benefit your business, it might help to look at what other successful businesses are doing with the platform. Those are exactly the types of insights ... Read More »
Recently, Twitter unveiled a new feature called #Stickers that’s aimed at making photo tweets both more creative and more fun. Nowadays, it’s hard to find a communications app that doesn’t use stickers. WeChat, Snapchat, WhatsApp and Messenger are just a few of the many platforms that allow users to paste virtual cartoons into messages. Twitter recent announcement means its 310 ... Read More »
Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More ... Read More »
Want to advertise on Pinterest but not sure where to start? Even brands with budgets of $50 or less can create Promoted Pins to increase their reach on Pinterest. To learn how to make the most of your advertising budget on Pinterest, take a look at the tips below. How to Advertise on Pinterest Without Spending a Ton Choose Your Objective On ... Read More »
Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Facebook Organic Reach Takes a Big Hit Yes, organic reach on Facebook is abysmal and getting ... Read More »
With so many potential customers on Facebook, and more likely on the way, it’s almost a must for businesses to have a presence there. If you want to know how to create a Facebook business page, but aren’t sure where to start, here’s a simple step-by-step guide to help you get the most out of your new page. How to ... Read More »
HIGHLIGHTS An update was released for iOS alongside Android users can now send 1-minute-long video messages Users can now kick other users out of group conversations Both Android and iOS platforms are receiving the Hangouts v11.0 update, and the biggest highlight of the iteration is that Google’s mobile operating system has finally got video messaging, more than two years after ... Read More »
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