Tag Archives: Augmented

Bose Frames Is a Pair of Sunglasses With ‘Audio Augmented Reality Platform’

Audio giant Bose on Tuesday announced the launch of a new product called Frames. Frames is claimed to be the world’s first audio augmented reality platform embedded into a pair of premium sunglasses. Using features like micro-acoustics and voice controls, Bose says Frames is the tiniest, thinnest, and most lightweight audio system it has ever unveiled. This pair of sunglasses ... Read More »

Augmented reality: Is Pokemon Go-style technology the future of football?

Matchday programmes used to be the place to find out the two teams, discover what your left-back’s favourite film was, or see which local companies were offering a 10% discount when you visited with your copy. Nowadays you can use your paper programme to watch videos… straight from the page. It might sound like magic, but a forward thinking semi-professional ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Businesses

At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled. Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of many small businesses. The mobile device is the first flagship smartphone equipped with Google’s Project Tango, a technology that uses the different components in certified ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Snapchat Could Use Augmented Reality to Differentiate From Facebook, Instagram (Watch)

Snap Inc. Is Apparently Buying An Augmented Reality Startup Here’s Why Consumer Reports Won’t Recommend The New MacBook Pro Why Some Restaurants Have Said Farewell To Tipping The Princess Of Pop Is Alive And Well Despite Twitter Hoax How do you compete with huge brands like Facebook and Instagram? Well, if you’re Snapchat, you acquire new technology startups. Snap Inc., ... Read More »