Energy firms, tech startups and oil majors have eyes on the charging stations market meant for electric vehicles

he battle over how and where Europeans charge their electric cars is expanding from the continent’s cities to its motorways.

A hybrid electric car plugged in for charging

A hybrid electric car plugged in for charging

Power utilities, tech start-ups, and oil majors are fighting to establish themselves as the dominant players in the fast-growing business of charging stations, but advances in electric vehicles means where they build them is changing.

Refuelling conventional petrol and diesel cars on motorways has long been the domain of the oil companies, which typically have their own networks of filling stations. Several are now talking about setting up high-power charging networks, creating major competition for limited space at motorway service areas.

“It is a bit of a landgrab now to win this sector,” said Tim Payne, chief executive of British charging start-up InstaVolt, which has raised 12 million pounds to install 3,000 charge points across Britain by 2020.

While the range of electric vehicles (EVs) was less than 100 km (60 miles), Europe’s utilities were happy to help cities and companies install slow and inexpensive charging points at homes, offices and shops, often supported by state subsidies.

But Tesla, Porsche, and BMW are now making battery-powered cars with enough range to drive across countries. Daimler and Volkswagen also announced plans on the eve of this week’s Frankfurt motor show to accelerate their shift to electric cars.

Charging infrastructure remains nowhere near it needs to be. “Where is the network of charging points that will be required? Indeed where is the power and the grid?” Ralf Speth, boss of Britain’s Jaguar Land Rover, asked last week.

Experts including ChargePoint and Engie are, however, making plans to build pan-European networks of high-voltage fast-charging stations which can refill a battery in less than half an hour instead of overnight.

In Britain, InstaVolt is renting land from filling station operators, bringing them additional revenue from the lease as well as the increased traffic to their shops at the sites. It earns a margin by selling power through the chargers.

InstaVolt struck a deal in May with ChargePoint, which itself is on a $125 million expansion spree in Europe, to install about 200 of the US group’s ultra-fast chargers close to popular roads across Britain.